The 3rd Dubai International Advertising Festival takes place from 14 to 16 March 2010 at The Palladium, a world-class entertainment and events venue situated at the heart of Dubai Media City.

Presented by the Cannes Lions International Advertising Festival and Motivate Publishing, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world.

Delegates are able to pick up their Festival passes on 14 March and the learning programme begins the following day. The Festival boasts 16 seminars and four workshops over two days. What’s more, it will feature exhibitions and screenings to provide creative inspiration and learning opportunities to the advertising and allied industries.

In 2010, the 4th Dubai Lynx Awards, which takes place on the evening of 17 March, honours and celebrates creative excellence in Print, Outdoor, TV/Cinema, Radio, Media, Direct & Sales Promotion, Interactive and Integrated advertising. For the first time this year, the Festival will also reward Craft.

Each entry section is judged by a group of high-profile international and local judges, who determine which pieces of work are worthy of a coveted Dubai Lynx trophy.

Click here to watch highlights from previous Dubai Lynx festivals.