Film

Print   |   Email   |   Download PDF

01. Categories

Each entry can be submitted to ONE Film category only 

A: TV/CINEMA: Product & Service

A01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Drinks

Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual

Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives,  house & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, televisions, cameras, video cameras, film, hi-fi, personal stereos, CD players, home computers, laptops, DVD players, personal phone equipment incl. mobile phones binoculars 

A04. Cosmetics & Beauty, Toiletries & Pharmacy
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dye, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers

OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A05. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A06. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products 

A07. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A08. Retail Stores, Restaurants & Fast Food Outlets
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores, auctions and listings sites

A09. Travel, Transport, Entertainment & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs, sports equipment, bicycles, boats & caravans, toys, board games, computer games, games consoles e.g. PlayStation, X-Box

A10. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A11. Banking, Investment & Insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A12. Business Equipment & Services
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A13. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc. (Please note, where possible, ads for websites should be placed in the relevant product or service category)

A14. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship & idents

A15. FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTHY & SAFETY, PUBLIC AWARENESS MESSAGES
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

Charities, funds, volunteers, blood & organ donation

B: INTERNET FILM

B01. Internet Film
Original films created for the internet.

(Note, the first transmission of these entries must have been on the internet, as this category excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the internet. Such films should be entered in the Product & Service categories above) 

02. Eligibility

1. The Festival is open to all those involved in advertising and communication - advertising agencies, production companies, clients, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand promoted.

3. Entries must not be made without the prior permission of the client/owner of the rights of the Film entered. At our request, you shall immediately provide us with a copy of such permission.

4. The Festival Organisers may refuse Entries, which offend national or religious sentiments or public taste.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All entries submitted must be designed for implementation and must have been implemented for the first time between 1 February 2013 and 1 March 2014 in at least one Middle East or North Africa country. Please see the FAQs for a full list of eligible countries.

Entries will be accepted on the basis that:

  • They are designed to run in the Middle East or North Africa* and are created by agencies in the MENA region
  • They are designed to run in the Middle East or North Africa* and are created by agencies outside the MENA region
  • They are designed to run globally as long as they are created by agencies in the MENA region 

*Full list of eligible countries: Afghanistan, Algeria, Bahrain, Comoros, Djibouti, Egypt, Ghana, Iran, Iraq, Jordan, Kuwait, Lebanon, Kenya, Libya, Mauritania, Morocco, Mozambique, Nigeria, Oman, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, UAE, West Bank & Gaza, Western Sahara, Yemen.

7. An entry cannot be made in to the Film category if it is been entered in to the Film category in previous years, even if its implementation dates fall within the eligibility window for both years in question and even if did not achieve awards status. For example, an entry which has an implementation date of 2 February 2013 cannot be entered in to this year’s festival if it was entered in to Dubai Lynx 2013. Entries cannot be cancelled or removed from the competition after 21 February 2014.

8. Only one party may submit an entry to be agreed in advance between the parties concerned. In the event that the same entry is submitted by two different entrant companies, only the first entry will be accepted.

9. There can only be one entrant company per entry. The entrant company is responsible for payment of entry fees and is the automatic point of contact for the entry. Multiple companies can be credited for their contribution to the work entered. Please ensure that all contributing companies are credited on your entry form before finalizing your submission.

10. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations (incl. public services). That client must have paid for all or the majority of the costs of the Film entered.

11. The Festival organisers may contact the client for any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

12. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins. The Jury are not allowed to move entries between categories during judging.

13. All entry forms must be completed online at www.dubailynx.com, including an entry payment page and entry form.

14. Entries will not be considered complete until the media has been uploaded online and full payment has been made. 

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Conceptual work and director cuts are not eligible.

3. At our request, you shall provide us with a full media schedule to verify the authenticity of the work entered.

4. The Festival requests full client contact details and reserves the right to contact the client directly at any time to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival Organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the Organisers.

8. For further information please refer to our official statement on ‘scam’ entries: www.dubailynx.com

9. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email. 

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 8 March – 11 March 2014.

04. Judging

1. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners. Judging will take place from 8 March – 11 March 2014.

2. The shortlist is decided by a first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category, which is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze prizes.  

The Grand Prix is selected from all the entries that have won a Gold prize.

Entries in the charities and public services categories are excluded from winning the Grand Prix.

3. At all marking stages, a judge’s vote will not be counted for any entry submitted by his or her own company(ies) in his or her own country. We will also remove votes from Judges with a regional or global role accordingly.

4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

A Grand Prix must be awarded.

Entries in the charities and public services categories and those with a charitable or public service message are excluded from winning the Film Grand Prix. 

The Juries will award Gold, Silver and Bronze in each category to entries judged to be deserving of this honour. Awards credit and the associated trophies and certificates will be given to the entrant companies. Duplicate trophies can be purchased by other participating parties after the Festival.

Shortlisted entries will receive a certificate.

Special Awards:
For more information on Special Awards and their calculation please click here

06. Entry deadline: 6 February 2014

All materials, documentation and payment must be received no later than this date.
Please note:
there is an Early Bird Entry Deadline. Enter work by 30 January 2014 in order to benefit from the Early Bird Fee.

All entries submitted after 30 January will receive a USD 25.00 per entry penalty. 
Please refer to the
Fee section of these rules for further details.

Entrants should submit their entry(ies) according to our deadline to allow a sufficient amount of time for entries to be thoroughly reviewed and processed. This will also allow the Organisers to provide relevant feedback when necessary.

07. Entry Requirements

1. Each advertisement constitutes one entry.
2. Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
3. "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team for confirmation that your TVC is a teaser.
4. Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.
5. Film entries may be entered in only one Product & Service category (Section A) OR one Other Film Content category (Section B). 
6. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. They will be used in calculations both in Dubai Lynx and also after Dubai Lynx in league tables. Credits cannot be altered whilst judging is in progress. A specific period of time will be allocated to entrants to allow for amendments or additions to credits. Any amendments after this period may incur admin costs.

08. Material Requirements

For Tips on entering Film, please click here. 

  • WE WILL NOT ACCEPT REPLACEMENTS, so please do not upload 'holding media' (i.e. incorrect/holding/fake JPG, MP3, mpeg2, mp4, etc.) 
  • Please make sure that the media (i.e. JPG, case film, supporting content, etc.) you have uploaded can be used for judging and shown publicly.
    This should include use in, but is not restricted to, festival delegate screenings, post-event promotion, festival website and other public domains. Please do not overlook this vital stage when making your entries. 
  • No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotional entries (e.g. Director’s reel)
  • All A. Product and Service entries must be no more than 3 minutes long and designed to air on TV or at the cinema.  Should your advert be over the 3 minute mark, we will require a media schedule to prove the legitimacy of the advert. 
  • For B01 entries, there is no time limit however any submissions longer than 3 minutes must be submitted in their entirety as well as an excerpt/edit that is 3 minutes or less.  
  • Films must be submitted as they originally aired and in the original language. You are required subtitle entries in English (for non-English language entries) so that they can be more easily understood by the jury and delegates.


1. COMPULSORY MATERIALS 

You should upload your film when you submit your entry using the online upload facility. 

You must submit a .mov or MP4 file for each film you are entering into the Festival. See the File Option/Specifications chart below for further information. Please note the maximum file size is 240MB. 

FILE OPTIONS / SPECIFICATIONS - Choose one of the following: 

Video Aspect Ratio

 Container/Codec

 

 

MOV/H.264

MP4/H.264

4:3 or 16:9

720x576

720x576

1024x576

640x480

640x480

854x480

HD 720p

1280x720

1280x720

 

 

Audio

 

 

AAC

AAC

Stereo

Stereo

 

48kHz

48kHz

 

 

 

 

• No slates, clocks or freezes can be included in your film.

• All files must have ½ second black before and after the entry.  

09. Mailing Instructions and Checklist

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 (0)4 427 3000 or payments@dubailynx.com.

10. Fees

The entry fee is applicable on EACH Film entry.

Please note that there is an Early Bird Entry Deadline: enter work by 30 January 2014 in order to benefit from the Early Bird Fee.
The entry fee increases by USD 25.00 for all entries submitted after 30 January.

Early Bird Fee (available for entries completed until 30 January)

USD 340.00 / AED 1,250

Post Early Bird Fee (for entries completed after 30 January) 

USD 365.00 / AED 1,340

Preferred method of payment is by Bank Transfer. This incurs a €10 charge; bank details are as follows:

Beneficiary: Dubai Lynx Awards, PO Box 2331, Dubai. UAE
Account Name: Motivate Publishing FZ-LLC
Swift Code: EBILAEAD
Bank Details: Emirates NBD, Head Office, Baniyas Road, Deira, P.O. Box. 777, Dubai, UAE

Payments in UAE Dirham
Account Number: 1011075647601
IBAN Number: AE190260001011075647601

Payments in US Dollars
Account Number: 1021075647602
IBAN Number: AE270260001021075647602

By CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Visa and Mastercard: 2.25% of the transaction

AMEX: 2.8% of the transaction 

OR 

By CHEQUE 

Payable to: MPFZ LLC – Dubai Lynx

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 (0)4 427 3000 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

Please note payment MUST be received in within 21 DAYS from the date of your confirmation email.

Failure to pay within this time may result in your entries being withdrawn.

Please note all invoicing will be done post event as per our terms and conditions.

Please note all invoices will be sent to the email address specified in the Invoice Information page of your entry.

11. Refunds

1. There will be no refunds for withdrawals by entrants after the official entries deadline of 6 February 2014 regardless of any extension of the original deadline.
2. Entrant requests for withdrawals of entries AFTER 6 February 2014 will not be eligible for a refund or credit for towards future Dubai Lynx festivals, but are entitled to submit a replacement entry up to the closing date of submissions.
3. In addition to the above, if the festival notifies you at any point that your entry is not eligible and has been withdrawn from judging, you will be entitled to the following (if the entry has been paid for):

- Entitled to submit a replacement entry (up to the closing date of submissions)
- Be issued a refund

4. If an entry is submitted in replacement of a cancelled entry that has already been paid for, the funds will be transferred whenever possible. 

All invoicing will be conducted post festival, at which time credit notes will be issued for any entries eligible for refunds/credit for future festivals.

12. Treatment and Publication of Entries

For the purpose of this paragraph, ‘entry/campaign’ means the work you enter into the Festival under these Entry Rules.

1. Any material submitted in the course of entering the awards or otherwise provided to the Festival Organisers becomes the property of the Festival Organisers and cannot be returned.

2. Entrants may be required to supply additional material for any shortlisted or winning work for any promotional publication and exhibitions held after the Festival.

3. In order to promote the Festival, each entrant hereby grants to the Festival Organisers a non-exclusive, royalty free right and licence to: 

(a)        Screen or publish all materials submitted to the Festival Organisers, including all entry/campaign, with or without charge at public or private presentations, wherever and as often as the Festival Organisers think fit;

(b)       Reproduce all materials submitted to the Festival Organisers, including all entry/campaign, whether on line or offline;

(c)       Lend and/or sell entry/campaign to any interested public or private organisation with a view to promoting the Festival either directly or indirectly; and  

(d)       Reproduce any entry/campaign into a collection which may be offered for sale anywhere in the world. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. This may include adaptation/translation by a third party. 

4. You warrant that, in exercising the rights and licences granted to it under paragraph J3 above, the Festival Organiser shall not breach any applicable laws or infringe the rights of any third party, including but not limited to third party intellectual property rights, anywhere in the world.

5. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken against the Festival Organiser in relation to the exercise of the rights set out in paragraph J3 above and to supply information to the Festival Organisers immediately should they become aware that an unauthorised collection or compilation including their Advertisement is available for sale or distribution.

6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any breach of the warranty set out in paragraph K4 above Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

7. Each entrant confirms to the Festival Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Festival Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these Entry Rules.

13. Policy On 'Scam Ads'

There are many definitions of “scam”, and the issue is rarely black and white. As such, we want to develop a policy that is not only workable but also enforceable.

The role of Dubai Lynx is to set the benchmark for creativity in communications, to celebrate creativity and to reward the industry for outstanding creative work.

Our role is not to come between the client and the agency; it is not to have a negative material effect on agency business; and it is not to penalise individuals from an agency who have not had any association with the work in question.

Our key rules in this regard are simple: “Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement. All entries must have been made within the context of a normal paying contract with a client. That client must have paid for all, or the majority of, the media costs.”

It is our policy that when a piece of work comes into question, we request clarification or further information according to the complaint raised. If it is not forthcoming or not adequate, we withdraw the award.

In future we will continue to withdraw awards that do not meet our entry criteria and announce that we have done so.

Our entry criteria include:

  • Submitting full client details (including name, position and full contact details)
  • A senior officer (CD, CEO or Chairman) from the entrant company must authorise the entry


Our checks include:

  • That the client is legitimate and that the product corresponds with their portfolio
  • Judges are offered the opportunity to raise queries with the organisers and information is gathered accordingly throughout the judging (media schedules, client authorisation, etc.)


We believe that banning agencies from entering on a wholesale basis is unfair on blameless individuals. There are many people who work in agencies who may not be involved with an erroneous entry and therefore should not be penalised. Our policy will be to ban the individuals named on the credit list if a scam is discovered.

The length and nature of the ban will be decided based on the seriousness of the case involved. We take the view that not all issues are the same and each case should be dealt with on its own merits.

In summary, the key issues which will guide us through this process are:

  • Was the work approved and paid for by the client and was it run using media space paid for by the client?
  • If an entry fails to meet this or other entry criteria, we will withdraw the award and make an appropriate announcement.
  • If we deem it is required, we will ban the individuals involved from entering our awards for a specific period of time which will be decided at that time.

14. Miscellaneous

1. The Dubai Lynx Festival is organised and managed by Lions Festivals Limited, a company registered in England and Wales with registration number: 7814172 (England & Wales) 
Registered address: c/o Top Right Group Limited, The Prow, 1 Wilder Walk, London W1B 5AP.

The “Festival Organisers”: references to “us”, “we”, and “our” shall be construed accordingly. 

2. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

3. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Entry Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

4. The decisions of the Festival Organisers in all matters relating to the Festival shall be final and binding.

5. In the event of a win, any duties, fees and charges accrued from the transporting of the trophy, will be covered by the recipient, not the Festival Organisers.

6. These Entry Rules shall be governed by and construed according to English law and the parties submit to the exclusive jurisdiction of the English courts. 

15. Special Awards

Network of the Year

Agency of the Year

Independent Agency of the Year

Media Agency of the Year

Lynx Palm Award

 

NETWORK OF THE YEAR
The Network of the Year Award is given to the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Interactive, Mobile, Direct, Promo & Activation, PR, Design, Branded Content & Entertainment and Integrated sections.

Eligibility:

  • To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network or be associated with a network group through naming and/or branding
  • All entries from an agency are eligible, regardless of the entrant company.
  • Only the information submitted on the entry forms or amendments received before 9 February 2012 will be considered in the Network of the Year calculations.
  • Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

 

Points awarded are

  • 1 point for a Shortlist Position
  • 3 points for a Bronze Dubai Lynx Award
  • 5 points for a Silver Dubai Lynx Award
  • 7 points for a Gold Dubai Lynx Award
  • 10 points for a Grand Prix

 

Calculation:

The Network of the Year Award’s calculation is based on all shortlisted entries and awards won by the agencies that are part of a network.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

If the agencies sharing the points are from the same network the total will go to that network. However, if Agency A belonging to Network A wins Gold CO-CREDITED with Agency B, which is not PART OF Network A, THEN only half the points will count.

A campaign is considered one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 3 part campaign that wins a bronze, then Agency A will receive 1 point.

In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Network A  Network B  
2 Gold  14 points 1 Gold  7 points 
1 Silver  5 points  1 Silver  5 points 
1 Shortlist 1 point  8 Shortlist  8 points 
TOTAL: 20 points TOTAL: 20 points 


Although the total points are the same, Network A beats Network B based on the number and rank of awards.

 

AGENCY OF THE YEAR

Eligibility:

  • An agency is eligible if it has entries in TWO of the following sections: Film, Print, Outdoor, Radio, Direct, Promo & Activation, Interactive, Mobile, Design, PR, Integrated, Branded Content & Entertainment, Film  Craft and Print & Poster Craft.
  • The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for FP7 Dubai and FP7 Bahrain will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.
  • All entries from an Agency are eligible, regardless of the Entrant Company.
  • Only the information submitted on the entry forms or amendments received before 9 February 2012 will be considered in the Agency of the Year calculations.

 

Points awarded are:

  • 1 point for a Shortlist Position
  • 3 points for a Bronze Dubai Lynx Award
  • 5 points for a Silver Dubai Lynx Award
  • 7 points for a Gold Dubai Lynx Award
  • 10 points for a Grand Prix

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

The maximum number of points awarded to an agency for shortlisted entries is 10.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.

Calculation:

Only the information submitted on the original entry forms in the Agency fields, or amendments received before 9 Feb 2013 will be considered in the Network of the Year calculations. Entrants will be asked to declare which, if any, network and/or holding company each entry is affiliated to at the point of entry.

All calculations are based on information provided by the Entrant Company. Dubai Lynx cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.
For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the agency points total.

The total points from prizes awarded are calculated by multiplying each award by the relevant points as listed. A campaign is considered one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with only one execution of a three-part campaign that wins bronze, then Agency A receives 1 point.

The agency total is calculated by adding the total points from prizes awarded to the 10 remaining shortlist points.

If the same entry or campaign is entered in more than one sub-category within one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award in another category in the same entry section, only the highest award counts.

This rule is applied only within each entry section; that is, if the same entry/campaign wins a Silver prize and a Gold prize in Print, only the Gold points are counted. However, if the same entry/campaign wins a Silver in Print and a Gold in Outdoor, both the Silver and Gold points are counted. Film and Film Craft are considered together so if an entry wins a Bronze prize in Film and a Silver prize in Film Craft, only the Silver points are counted.

For example: A campaign in Film with 5 executions is awarded a Gold for just one execution (7 points). However, the whole campaign of 5 executions is awarded a Silver in Film Craft (5 points for the prize + 4 campaign shortlist points = 9 points). In this case, the points gained from the Silver are higher than those from the Gold, so the agency takes the higher Silver points rather than the Gold points.

In the case of a tie, first the number and then the rank of the awards are considered. If necessary all campaign and shortlist points are considered. Campaign points from parts of winning campaigns would rank above shortlist points from single shortlisted entries. So if an agency wins for a 3 part Gold campaign, those 2 campaign points would beat shortlisted points from non-winning entries. Finally, any duplicate awards (and if necessary, duplicated shortlist points) that have been discounted are brought back for consideration.

For example:

Advertising Agency A  Advertising Agency B  
2 Gold  14 points 1 Gold  7 points 
1 Silver  5 points  1 Silver  5 points 
1 Shortlist 1 point  8 Shortlist  8 points 
TOTAL: 20 points TOTAL: 20 points 

 

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

 

INDEPENDENT AGENCY OF THE YEAR

Eligibility:

The calculation for Independent Agency of the Year is based on all the shortlisted entries and awards won by agencies that are not majority owned by a major holding company. The major holding companies considered INCLUDE BUT ARE NOT LIMITED TO are Aegis, Dentsu, Havas, Interpublic, Omnicom, Publicis Groupe, WPP, Cheil Worldwide, Hakuhodo, and MDC Partners.

This award honours the independent agency that has amassed the most points across all the entry sections at the Festival – Film, Print, Outdoor, Radio, Direct, Promo & Activation, Interactive, Media, Mobile, Design, PR, Integrated, Branded Content & Entertainment, Film  Craft and Print & Poster Craft. The spirit of Independent Agency of the Year is to reward an individual office of an independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past.

To be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

The calculation does not consider how many offices an agency has or the number of countries in which an agency is located.

Only the information submitted on the original entry forms in the Agency fields, or amendments received before 9 Feb 2013 will be considered in the Network of the Year calculations.

Entrants will be asked to declare which, if any, network and/or holding company each entry is affiliated to at the point of entry. Dubai Lynx cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

Points awarded are:

  • 1 point for a Shortlist Position
  • 3 points for a Bronze Dubai Lynx Award
  • 5 points for a Silver Dubai Lynx Award
  • 7 points for a Gold Dubai Lynx Award
  • 10 points for a Grand Prix

Calculation:

Independent Agency of the Year Award’s calculation is based on all shortlisted entries and awards won by an agency.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

A campaign is considered one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 3 part campaign that wins a bronze, then Agency A will receive 1 point.

In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

MEDIA AGENCY OF THE YEAR

The Media Agency of the Year award is given to the Media Agency or Media Department* credited as the Media Agency that obtains the highest score for its entries in the Media section.

* Only if the media was planned and bought entirely in-house by an advertising agency should a Media Department be credited.

Any Advertising Agency submitting an entry to Media where the services of an external Media Agency were used MUST credit that Media Agency in the entry submission.

Checks will be made to ensure entries are credited correctly and missing information will be requested before the entry can be processed.

Only the information submitted on the original entry forms in the Media Agency fields, or amendments received before 21 Feb 2013 will be considered in the Media Agency of the Year calculations. Entrants will be asked to declare which Media Agency was used at the point of entry.


All calculations are based on information provided. Dubai Lynx cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

Points awarded are:

10 points for the Grand Prix
7 points for a Gold Dubai Lynx Award
5 points for a Silver Dubai Lynx Award
3 points for a Bronze Dubai Lynx Award
1 point for a shortlist entry

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

The maximum number of points awarded to an entrant for shortlisted entries is 10.

Calculation:

For each Media Agency or Media Department, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries are counted towards the points total.
The total points from prizes awarded are calculated by multiplying each award by the relevant points as listed above.
The total is calculated by adding the total points from prizes awarded to a maximum of 10 remaining shortlist points.
If the same entry or campaign is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single entries that form part of a larger campaign. For instance, if a campaign wins an award and one part of that campaign also wins an award in another sub-category within Media, only the highest award counts. In the case of a tie, first the number and then the rank of the awards are considered. If necessary all shortlist points are considered. Finally, any duplicate awards that have been discounted are brought back for consideration.
If a shortlisted or winning entry has been credited to more than one Media agency, the points awarded to the entry will be divided and allocated equally among the agencies credited. 

 

LYNX PALM AWARD

This award is given to the most awarded Production Company in the Film and/or Film Craft sections. The award is calculated on a points basis, with different values attributed to each award and shortlist place.

Points awarded are:

  • 10 points for the Grand Prix
  • 7 points for a Gold Lynx
  • 5 points for a Silver Lynx
  • 3 points for a Bronze Lynx
  • 1 point for a shortlist entry

 

Eligibility:

  • If the same film is entered in both Film and Film Craft, and is successful in both sections, only the highest points will count. For instance if a film wins a Bronze  Lynx in the Film section and a Gold Lynx in the Film Craft section, only the Gold points will count.
  • If a Production Company has more than one office in a country, entries from all offices within that country will be included. The Festival Office only considers Production Companies to be part of the same entity in a country if their names are the same. Sister and satellite companies with different names will not be considered together for Lynx Palm calculations.
  • Only the information submitted on the entry forms or amendments received before 9 February 2012 will be considered in the Lynx Palm.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

If a shortlisted or winning entry has been credited to more than 1 Production Company, the points awarded to the entry will be divided and allocated equally amongst the Production Companies credited on the original entry form.

Calculation:

  • All offices of a Production Company with the same name and within a country are combined.
  • The total points from Lynx awarded are calculated by multiplying each Award by the relevant points as listed above. A campaign is considered as one Award; therefore a Gold Campaign wins 7 points. However, the remaining shortlist points. attributed to the campaign will also be awarded. Therefore, a Gold Campaign of three films wins 7 points + 2 shortlist points
  • Where more than one Production Company has been credited, the points awarded will be divided equally between the companies.
  • Where different Production Companies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Production Company A is credited with one execution only of a three-spot campaign that is shortlisted, Production Company A will receive 1/3 point.
  • The Lynx Palm is calculated by adding the total points from awards and shortlist points.
  • In the case of a tie in the number of points, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, the number of shortlist points will be taken into consideration.

 

For example:

Production Company A

Production Company B

2 Gold Lynx

14 points

1 Gold Lynx

7 points

1 Silver Lynx

5 points

1 Silver Lynx

5 points

1 shortlist

1 point

8 shortlist

8 points

TOTAL:

20 points

TOTAL:

20 points

 

Although the total points are the same, Production Company A beats Production Company B based on the number and rank of Lynx awarded.

16. Tips for Entering

Download the tips for entering Film here.

Next