2012 Winners & Shortlists - Film

Gold Campaign
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OCCASIONS
NATIONAL TRADING & DEVELOPING
VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

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Campaign

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ClientNATIONAL TRADING & DEVELOPING
ProductVITAENE C DRINK
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
3 of 3 Campaign
Type of Entry:Film
Category:Drinks
Title:OCCASIONS
Product/Service:VITAENE C DRINK
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company:FILM PUDDING Dubai, UNITED ARAB EMIRATES
Name Position
Steve Hough Executive Creative Director
Ramzi Moutran Creative Director
Sascha Kuntze Copywriter
James Purdie/Sascha Kuntze Art Director
Diana Jebaly Agency Producer
Atul Shenoy Account Supervisor
Alan Abikhalil Producer
Sascha Kuntze Director
Christian Heyne/Sascha Kuntze Editor
Christian Heyne Sound Design/Arrangement
Mudville Post Production
Golnaz Maktabi Account Manager
Tony El Khazen Cinematographer
Fernando Canevaro Other Credits
Brief Explanation:
Energy drink advertising in this region is all about manliness, courage and honor. We decided to avoid all of that in order to break the category. After all, Vitaene C is not a typical energy drink, it’s quite healthy. And so it came that we gave birth to a sumo.