01. Categories

Each entry can be submitted to ONE TV/Cinema category only

A01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives,  house & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, televisions, video players, blank audio & video, tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A04. Cosmetics & Beauty, Toiletries & OTC Pharmacy
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers

OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A05. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A06. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A07. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A08. Retail Stores, Restaurants & Fast Food Outlets
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A09. Travel, Transport, Entertainment & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A10. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A11. Banking, Investment & Insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A12. Business Equipment & Services
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A13 Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc. (Please note, where possible, ads for websites should be placed in the relevant product or service category)

A14. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship & idents

A15. Public Health & Safety, Public Awareness, Fundraising and Appeals
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

Charities, funds, volunteers, Red Cross, blood & organ donation

02. Eligibility

1. The competition is open to all those involved in advertising and communication: advertising agencies, production companies, advertisers and so forth.
2. Entries cannot be made without the prior permission of the advertiser or owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Entries must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement (that is, an agency or a production company), to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if it would like to submit the whole campaign as the entrant.
9. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority of, the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form.
13. An entry sent online will not be considered complete until the corresponding material arrives at the Festival office or is uploaded and paid via BEAM.TV.
14. TV/Cinema entries that were entered into Dubai Lynx 2009 but meet the eligibility date criteria for 2010 can be re-entered into the TV/Cinema Craft category.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Director's cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and request detailed documentation from all parties concerned, including the complainant, the entrants and the client.
5. The Festival Organisers will not hesitate to withdraw an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. Please note: once you have fully completed your entry forms, including the payment stage, an automatically generated email will be sent to your client to ask for confirmation that the entry adheres to the entry rules; that it has been published, aired or implemented; and that the client has given permission for the work to be entered into Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the Jury may also ask the Festival Organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: judging will take place from 12 March to 16 March 2010.

04. Judging

1. The Dubai Lynx prizes are awarded by a Jury composed of top international creatives.
2. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

1. A Dubai Lynx Grand Prix is awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix is chosen from the Gold Dubai Lynx awards in each section.
2. Entries in the public service and charities categories are excluded from winning the Grand Prix.
3. Entries that reach the second viewing are shortlisted and will receive a certificate.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – for example, Saatchi & Saatchi, Ogilvy or BBDO. The Network of the Year Award’s calculation is based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

The scores for the Network of the Year Award are calculated as follows:
All Grands Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

6. The Dubai Lynx Agency of the Year Award is given to the agency that obtains the highest score for its entries in the TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft sections, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but includes a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

The award is given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt are considered separately. Where more than one agency has been credited on the original entry forms, the points are divided pro rata among each agency.

The scores for the Dubai Lynx Agency of the Year Award are calculated as follows:
Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entry forms and payment must be received in the Dubai Lynx Office or through our website, www.dubailynx.com, no later than this date.

07. Entry Requirements

1. Each advertisement constitutes one entry.
2. Ads that form a campaign must be entered and paid for as single entries. For example, three ads that form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
3. "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered  as one entry. Please contact our entries team at entries@dubailynx.com for confirmation that your TVC is a teaser.
4. Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.
5. Ads can be entered in one category per medium only.
 
Please carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

We have provided some tips for entering TV/Cinema here.

DVD/CD
1. Please send your entries on a PC-compatible data CD/DVD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD/DVD(s) and send them with a copy of your entry forms.
2. CD/DVD entries should be supplied as follows:
- MPEG2 format only: encoded as a high-quality video (MPEG2), mixed video and audio as one file, and at a rate of 8-10 megabits per second, size: 720x576.
- Please do NOT send Windows Media Video, QuickTime or other file formats on the disc.
3. Entries in the same campaign may be submitted on one CD/DVD.
4. You must not refer to the name of your agency or any contributing creative companies (via logos, credits and so forth) in the advert.
5. You are strongly advised to dub or subtitle entries in English so they can be more easily understood by the Jury and participants.
6. The maximum length of a film entry is 180 seconds.
7. If you prefer to send your entries to our FTP site, please contact the entries team at entries@dubailynx.com.

09. Mailing Instructions and Checklist

When you have completed your submission online and sent us your TV file(s), there is no need to send anything further to the Dubai Lynx office. If you pay by bank transfer, please fax or email a copy of your bank-transfer confirmation to +971 4 4264743 or entries@dubailynx.com.

Otherwise, please include all the following items when sending your entries to Dubai Lynx:
1. A completed entry and payment form for each entry, including your bank-transfer confirmation if applicable.
2. Entry materials as specified above.

Please send by courier or registered mail to:

DUBAI LYNX AWARDS
2nd Floor
Building 4
Dubai Media City
Dubai UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

It is essential that all entrants use the provided package labels supplied with their online entry forms when sending entry materials to the Dubai Lynx office. Please use photocopies if necessary. There will be a delay in processing your entry if you do not use the label.

A customs invoice should be included in this consignment and should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal: for example: “$1 per video” or “50c per CD-ROM”.

It is the competitor's responsibility to ensure and confirm safe delivery of his or her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries that arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable to EACH TV/Cinema entry.

Payment should be made:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx

OR

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank-transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges, otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a pro forma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his or her entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Festival Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his or her ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode it digitally.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of his or her entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection, or any extracts of it, may not be copied, marketed or sold by any organisation other than the Festival Organisers or any organisation authorised to do so by the Festival Organisers. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should he or she become aware that an unauthorised collection or compilation is available for sale or distribution.
6. All entrants agree to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Festival Organisers’ archive.
8. Each entrant confirms to the Festival Organisers that he or she has the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Entry Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated and Craft sections

Eligibility:

1. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network.
2. All entries from an agency are eligible, regardless of the entrant company.
3. Only the information submitted on the original entry forms is considered in the Network of the Year calculations.
4. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

Calculation:

1. The Network of the Year Award's calculation is based on all of the shortlisted entries and awards won by an agency.
2. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. If a shortlisted or winning entry has been credited to more than one advertising agency, the points awarded to the entry are divided and allocated equally among the agencies credited.
3. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded. Therefore, a Gold campaign of three executions wins seven points plus two shortlist points.
4. Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, then Agency A receives 1/3 point. However, in the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

1. An agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft.
2. All entries from an agency are eligible, regardless of the entrant company.
3. Only the information submitted on the original entry forms is considered in the Agency of the Year calculations.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10. If a shortlisted or winning entry has been credited to more than one advertising agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

1. For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries is counted towards the agency points total.
2. The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold campaign of three executions wins seven points plus two shortlist points
3. Where more than one advertising agency has been credited, the points awarded are divided equally between the parties.
4. Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, Agency A receives 1/3 point.
5. The agency total is calculated by adding the total points from the awards to the remaining shortlist points.
6. In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.
7. If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

1. The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party.
2. Only the information submitted on the original entry forms is considered in these calculations.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10. If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

1. For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries is counted towards the agency points total.
2. The total points from awards are calculated by multiplying each award by the relevant points as listed above.
3. Where more than one agency has been credited, the points awarded are divided equally between the parties.
4. The agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points.
5. In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.
6. If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award, only the highest award counts.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips for Entering

Download the tips for entering TV/Cinema here.

Download DVD/CD requirements here.

01. Categories

Each entry can be submitted to ONE Print category only

A01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads

Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products.

Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A04. Cosmetics & Beauty, Toiletries & OTC Pharmacy
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers. OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A05. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A06. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A07. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A08. Retail Stores, Restaurants & Fast Food Outlets
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A09. Travel, Transport, Entertainment & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes

Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A10. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A11. Banking, Investment & Insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A12. Business Equipment & Services
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A13. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.

(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A14. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV Programme sponsorship, seasonal greetings

A15. Public Health & Safety, Public Awareness, Fundraising And Appeals
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

Charities, funds, volunteers, Red Cross, blood & organ donation

02. Eligibility

1. The competition is open to all those involved in advertising and communication: advertising agencies, production companies, advertisers and so forth.
2. Entries cannot be made without the prior permission of the advertiser or owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Festival Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement (that is, an agency or a production company), to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority of, the media costs.
10. The Festival Organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.
13. Print entries that were entered into Dubai Lynx 2009 but meet the eligibility date criteria for 2010 can be re-entered into the Print Craft category.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Director’s cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival Organisers will conduct a full investigation into each case and request detailed documentation from all parties concerned, including the complainant, the entrants and the client.
5. The Festival Organisers will not hesitate to withdraw an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. Please note: once you have fully completed your entry forms, including the payment stage, an automatically generated email will be sent to your client to ask for confirmation that the entry adheres to the entry rules; that it has been published, aired or implemented; and that the client has given permission for the work to be entered into Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the Jury may also ask the Festival Organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: judging will take place from 12 March to 16 March 2010.

04. Judging

1. The Dubai Lynx prizes are awarded by a Jury composed of top international creatives.
2. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

1. A Dubai Lynx Grand Prix is awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix is chosen from the Gold Dubai Lynx awards in each section.
2. Entries in the public service and charities categories are excluded from winning the Grand Prix.
3. Entries that reach the second viewing are shortlisted and will receive a certificate.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – for example, Saatchi & Saatchi, Ogilvy or BBDO. The Network of the Year Award’s calculation is based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

The scores for the Network of the Year Award are calculated as follows:
All Grands Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

6. The Dubai Lynx Agency of the Year Award is given to the agency that obtains the highest score for its entries in the TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft sections, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but includes a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

The award is given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt are considered separately. Where more than one agency has been credited on the original entry forms, the points are divided pro rata among each agency.

The scores for the Dubai Lynx Agency of the Year Award are calculated as follows:
Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office in Dubai or through our website, www.dubailynx.com, no later than this date.

07. Entry Requirements

We have provided some tips for entering Print. Click here.

1. Each advertisement constitutes one entry.
2. Ads that form a campaign must be entered and paid for as single entries. For example, three ads that form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
3. "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered as one entry.
4. Ads can be entered in one category per medium only.
 
Please carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

For each entry you must supply:

One JPEG at 300 dpi RGB, longest side 420mm maximum.

* Participants who enter online will be able to upload JPEG images to the website as part of their entry. Alternatively, digital images can be supplied on PC-compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include images for all your entries, separated in folders by entry section, on one CD-ROM.

One mounted proof of each entry as follows:

For Print ads, please supply one appropriate mounted proof. This will viewed by the Jury in the judging process and be used (if the entry is shortlisted) for the exhibition. It should measure approximately 60cm x 40cm and be mounted on black lightweight card with a copy of the entry form on the back.

* Ads that are not in English should be accompanied by an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For further assistance and guidance on preparing your Print entries, please contact entries@dubailynx.com.

09. Mailing Instructions and Checklist

Please supply the following material and documents:

1. One mounted proof per entry.
2 . PC-compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).
3. Copy of bank-transfer confirmation (if applicable).

Should be sent by courier or registered mail to:

DUBAI LYNX AWARDS
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

It is essential that all entrants use the provided package labels supplied with their online entry forms when sending entry materials to the Dubai Lynx office. Please use photocopies if necessary. There will be a delay in processing your entry if you do not use the label.

A customs invoice should be included in this consignment and should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal: for example: “$1 per video” or “50c per CD-ROM”.

It is the competitor's responsibility to ensure and confirm safe delivery of his or her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries that arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable to EACH Print entry.

Payment should be made:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx

OR

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank-transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges, otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a pro forma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his or her entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Festival Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his or her ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode it digitally.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of his or her entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection, or any extracts of it, may not be copied, marketed or sold by any organisation other than the Festival Organisers or any organisation authorised to do so by the Festival Organisers. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should he or she become aware that an unauthorised collection or compilation is available for sale or distribution.
6. All entrants agree to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in the Festival Organisers’ archive.
8. Each entrant confirms to the Festival Organisers that he or she has the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Entry Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated and Craft sections

Eligibility:

1. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network.
2. All entries from an agency are eligible, regardless of the entrant company.
3. Only the information submitted on the original entry forms is considered in the Network of the Year calculations.
4. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

Calculation:

1. The Network of the Year Award's calculation is based on all of the shortlisted entries and awards won by an agency.
2. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. If a shortlisted or winning entry has been credited to more than one advertising agency, the points awarded to the entry are divided and allocated equally among the agencies credited.
3. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded. Therefore, a Gold campaign of three executions wins seven points plus two shortlist points.
4. Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, then Agency A receives 1/3 point. However, in the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

1. An agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft.
2. All entries from an agency are eligible, regardless of the entrant company.
3. Only the information submitted on the original entry forms is considered in the Agency of the Year calculations.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10. If a shortlisted or winning entry has been credited to more than one advertising agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

1. For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries is counted towards the agency points total.
2. The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold campaign of three executions wins seven points plus two shortlist points
3. Where more than one advertising agency has been credited, the points awarded are divided equally between the parties.
4. Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, Agency A receives 1/3 point.
5. The agency total is calculated by adding the total points from the awards to the remaining shortlist points.
6. In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.
7. If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

1. The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party.
2. Only the information submitted on the original entry forms is considered in these calculations.

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The maximum number of points awarded to an agency for shortlisted entries is 10. If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry are divided and allocated equally among the agencies credited.

Calculation:

1. For each agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries is counted towards the agency points total.
2. The total points from awards are calculated by multiplying each award by the relevant points as listed above.
3. Where more than one agency has been credited, the points awarded are divided equally between the parties.
4. The agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points.
5. In the case of a tie, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.
6. If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award, only the highest award counts.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips for Entering

Download the tips for entering Print here.

01. Categories

Each entry can only be submitted to ONE Outdoor category.

All Outdoor entries in the Product and Service categories MUST be designed for standard or existing poster sites.

Slightly adapted or modified standard billboards and poster sites may also be entered with Product & Service entries.

Free format and 3-dimensional Outdoor entries must be entered in the Ambient categories.

Point of Purchase posters and poster advertisements designed to be used “indoors” must be entered into the Poster section. The organisers will move all such entries to that section if they are entered incorrectly.

You will be asked to specify in the entry form details about the dimensions of the advertisement and the site/location that was used.

The jury will be provided with, and will take into consideration the information you supply in the entry form regarding the dimension and location of your work when judging Outdoor entries

A. PRODUCT & SERVICE

A01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads
Chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives,  house & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products, televisions, video players, blank audio & video, tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A04. Cosmetics & Beauty, Toiletries & OTC Pharmacy
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers. OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A05. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A06. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A07. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealers and car finance & leasing

A08. Retail Stores, Restaurants & Fast Food Outlets
Department & specialist stores, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A09. Travel, Transport, Entertainment & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes. Leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A10. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A11. Banking, Investment & Insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment

A12. Business Equipment & Services
Business computers & software, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A13. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.

(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A14. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

A15. Public Health & Safety, Public Awareness, Fundraising and Appeals
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness

Political & religious messages, unions, associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality

Charities, funds, volunteers, Red Cross, blood & organ donation

B. AMBIENT
(Entries in the Ambient categories cannot be entered in the Product & Service or Poster categories and should not be designed for standard poster sites)

B01. Ambient: Small Scale
Bars & restaurants (incl. washrooms, glasses, beer mats & ashtrays), petrol pumps, flyers, stickers, signage)

B02. Ambient: Large Scale
(including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture, non standard transit advertising)

C. POSTERS
Standard free-format posters for indoor rather than outdoor use – for instance in-store or at point of purchase E.g. supermarkets, auto showrooms, pharmacies, (but not including retail displays).

There is no size restriction but posters must not have appeared in a larger size on any other outdoor sites and may not be entered in any other Outdoor categories.

C01. Consumer Products
Including: automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

C02. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications

Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

C03. Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

C04. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

02. Eligibility

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries which offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Festival in previous years.
6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organizers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 12 March - 16 March 2010.

04. Judging

* The Dubai Lynx prizes will be awarded by a Jury composed of top international creatives.
* The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

* A Dubai Lynx Grand Prix will be awarded in each of the nine media - Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.
* Entries that reach the second viewing are shortlisted and will receive a certificate
* All trophies are given to the entrant companies.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy, BBDO etc. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

* The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.  The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Dubai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

* Scores are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office in Dubai or through our website www.dubailynx.com, no later than this date.

07. Entry Requirements

We have provided some tips for entering Outdoor: Please click here.

* Each advertisement constitutes one entry.
* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.
* Some ambient entries can show several examples of a similar idea. These can be presented as a single entry, however where the work is made up of different creative executions the organisers will request that entrants split up single entries into multiple entries.

* Ads can be entered in one category per medium only.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

* For each entry you must supply:

One mounted proof of each entry as follows:
For Outdoor ads please supply 1 appropriate mounted proof or photograph of the actual poster site. This will viewed by the Jury in the judging process and also be used (if the entry is shortlisted) for the Exhibition. It should measure approximately 60cm x 40cm and be mounted on black lightweight card with a copy of the entry form on the back.

One JPEG at 300 dpi RGB, longest side 420mm maximum.
*Participants who enter online will be able to upload JPEG images to the website as part of their entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include images for all your entries, separated in folders by entry section, on one CD-ROM

Optional support material (Ambient):
•    You may wish to provide a short audio-visual presentation to support some Ambient entries. They should be no longer than 3 minutes long. These must be submitted in Mpeg2 format and should be submitted on PC compatible CD-ROM. Videos should be tailored to the Outdoor category and will only be shown to the jury if they are completely relevant and necessary to explain the entry, where a presentation board isn’t enough. Please note we ALWAYS require a jpeg image.
•    All video presentations will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Festival promotions and on the Dubai Lynx winners website. This presentation will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

* Ads which are not in English should be accompanied by an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For further assistance and guidance on preparing your Outdoor entries, please contact entries@dubailynx.com

09. Mailing Instructions and Checklist

Please supply the following material and documents:

•    1 x mounted proof per entry
•    PC Compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).
•    Copy of bank transfer confirmation (if applicable)

Should be sent by courier or registered mail to:

DUBAI LYNX AWARDS
Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755 649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries which arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable on EACH Outdoor entry.

Payment
Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE

Payable to: MPFZ LLC – Dubai Lynx

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Dollars and arrives at our bank in Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.
* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
* All entrants must accept that their entries may be used in our archive
* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering Outdoor here.

01. Categories

A01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

A02. Consumer Products
Including: automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

A03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.

Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

A04 Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

A05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

02. Eligibility

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries which offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Festival in previous years.
6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.

03. Enforcement Of The Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organizers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 12 March - 16 March 2010.

04. Judging

* The Dubai Lynx prizes will be awarded by a Jury composed of top international creatives.
* The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

* A Dubai Lynx Grand Prix will be awarded in each of the nine media - Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.
* Entries that reach the second viewing are shortlisted and will receive a certificate
* All trophies are given to the entrant companies.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy, BBDO etc. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

* The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.  The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

* Scores are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office in Dubai or through our website www.dubailynx.com, no later than this date.

07. Entry Requirements

* Each advertisement constitutes one entry.
* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
* Radio ‘Teasers’, where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.
* Ads can be entered in one category per medium only.
* Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

We have provided some tips for entering Radio: Please click here.

MP3 FILES

1) One digital file of each entry strictly in the following format: MP3 Format. NO OTHER FORMATS WILL BE ACCEPTED.   

2) Radio entries must be submitted as MP3 files, Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.

3) The maximum length for each entry is 180 seconds.

4)  All entries MUST be submitted in the original language of the ad.

5) If the original language is not English, we strongly recommend that you also submit an English language version of the ad.

6) If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English. Without such proof, the jury may withdraw the entry from judging without prior notice.

7. All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.

8) The English language version MUST be an exact translation of the original. Both the script and the sound effects used must be identical to the original, and it is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience. Therefore, it will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances in the Brief Explanation section.

9) We strongly advise that the voice actors used in translated versions are the same gender as those used in the original ad. If this is not done, and we feel the change of gender unfairly contributes to the effect of your ad, we will ask you to supply an alternative version.

10) We reserve the right to reject any MP3 that is not an accurate translation of the original ad. Where time permits, we will offer you the opportunity to provide a new translation, but we strongly recommend that entrants ensure their scripts are accurately translated before producing a translated version.

11) Each version of the ad MUST be submitted as a separate MP3 file. If you are submitting two versions of your ad, please ensure you do not include both versions in one file.

12) Participants who enter online will be able to upload MP3 files to the website as part of their entry. We strongly recommend that you use the online upload to submit your MP3(s). Alternatively, Radio entries can be sent on PC compatible CD-ROM. If submitting on CD-ROM, please name all files as the title of the entry and include all files for all your entries on one CD-ROM.

WRITTEN SCRIPTS

1) All entrants must submit a full script of the finished version of each radio ad in English and, if the original language of the ad is not English, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be written accurately and in full.

2) Scripts must be an EXACT TRANSLATION of the ad and of the translation where applicable. We reserve the right to edit or request the resupply of any scripts that are not exact reproductions of the audio file(s) provided.

3) Scripts must be supplied in Roman characters only, as our system will not recognise foreign characters. Roman characters with accents (e.g. ö, ñ etc.) are acceptable.

For further assistance and guidance on preparing your Radio entries, please contact entries@dubailynx.com.

09. Mailing Instructions And Checklist

If you have completed your submission online and uploaded all necessary files during the online entry process, there is no need to send anything further to the Festival office. 

If you have not uploaded your MP3(s) online, and are sending files on CD-ROM by post, please include the following material and documents:

•    Radio Entries Payment and Entry Forms
•    CD-ROM containing an MP3 file for each entry IN THE ORIGINAL LANGUAGE and, if applicable, in ENGLISH
•    Copy of bank transfer confirmation if applicable

If you have chosen to upload your MP3(s) file with your online entry, please do not send these files on CD-ROM.

DUBAI LYNX AWARDS
Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries which arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable on EACH Radio entry.

Payment

Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE

Payable to: MPFZ LLC – Dubai Lynx

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Dollars and arrives at our bank in Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment And Publication Of Entries

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.
* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
* All entrants must accept that their entries may be used in our archive
* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering Radio here.

01. Categories

An entry may be entered in up to 3 different categories: i.e. one Product/Service category and/or one Best use of Media and/or Best use of Mixed Media.

Entries can not be entered in more than one Product/Service or more than one Best Use of Media category.

If you enter in more than one category, you MUST adapt your written submission and presentation board to fit the category you are entering. You must supply a separate entry form and set of material for each entry and pay for each entry.

Please note: You MUST ensure your presentation is appropriate to the Media section, even if you submit the same campaign into other entry sections (e.g. Outdoor, Direct).
You MUST ensure the entry adheres to the criteria of the Media section.

Please read the category definitions below carefully to ensure that your entry is submitted in the most appropriate section.

A. USE OF MEDIA
In these categories, your entry will be judged specifically on great use of the media, regardless of the product or service.

A01. Best Use of Television/Cinema

A02. Best Use of Magazines/Newspapers

A03. Best Use of Standard Outdoor (standard billboards, posters, modified billboards and posters, digital interactive sites, standard transit advertising, vehicle wraps, bus shelters, mobile billboards, metro posters, citylights)

A04. Best Use of Ambient Media: Small Scale (e.g. bars & restaurants  (incl. washrooms, glasses & ashtrays), petrol pumps, flyers, stickers, signage)

A05. Best Use of Ambient Media: Large Scale (including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture, non standard transit advertising)

A06. Best Use of Special Events And Stunt/Live Advertising

A07. Best Use Of Digital Media (Including Internet, Mobile Devices, etc)

B. PRODUCT & SERVICE
In these categories, your entry will be judged specifically on its appropriateness to the product or service, regardless of the media used.

Entries can not be entered in more than one Product & Service category in MEDIA.

B01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

B02. Consumer Products
Including: Automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

B03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.

Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B04 Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

C01. Best Integrated Media Campaign
Entries in this category MUST show that at least 3 different types of media were used in the campaign (e.g. TV, Radio, Outdoor). Please supply appropriate support material.

02. Eligibility

1.The Festival is open to all parties involved in the use of media for advertising purposes, throughout the world, such as media agencies, advertising agencies, advertisers, media owners and so forth.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Media solutions must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement (that is, a Media or Advertising Agency), to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All media solutions submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations, and that client must have paid for all of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the Jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Dubai Lynx office.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Director's cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to obtain confirmation that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered into Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: judging will take place from 12 to 16 March 2010.

04. Judging

The Dubai Lynx prizes will be awarded by a Jury comprising top international media representatives. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.

The jury's voting will be based on three criteria, listed below. Each entry will receive three marks that will make up the total vote. These marks will be weighted as follows:

- Insight, strategy and the idea (35%)
- Creative execution (30%)
- Results and effectiveness (35%)

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

1. A Dubai Lynx Grand Prix will be awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
2. Entries in Public Service and Charities categories are excluded from winning the Grand Prix.
3. Entries that reach the second viewing are shortlisted and will receive a certificate.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated and Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy or BBDO.

The Network of the Year Award’s calculation is based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

6. The Dubai Lynx Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but includes a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for Mediaedge Beirut and Mediaedge Jeddah will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata among each agency.

The scores for the Dubai Lynx Media Agency of the Year Award are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payments must be received in the Dubai Lynx office or through our website, www.dubailynx.com, no later than this date.

07. Entry Requirements

Please check our Tips for entering Media: click here.

* All entries must relate either to one advertisement or campaign. Entries relating to more than one advertisement/campaign (even if promoting the same product) must be entered individually and paid for as separate entries.
* An entry may be entered in up to three different categories: that is, One Product/Service category and/or Best Use of Media category and/or Best Integrated Media Campaign. Entries cannot be entered in more than one Product/Service or more than one Best Use of Media category. You must supply a separate entry form and set of material for each entry and pay for each entry.

Within the entry form you will be required to answer the following questions:

1. Insights, strategy and the idea (150 words max)
•    What were the business, marketing and communications objectives that lay behind the case?
•    Describe the target audience and their relationship with the brand.
•    Explain the unique insight that shaped the idea.
•    How was it relevant to both the client and the target audience?

2. Creative execution (150 words max)
•    What was the creative strategic solution?
•    Describe the different channel(s) and how they worked together to maximise the campaign.

3. Results and effectiveness (100 words max)
•    What happened as a result of the communication activity?
•    How did the communication achieve the goals and influence business outcomes?
•    Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Ensure you do not refer to the name of your agency or any contributing creative companies or people within this submission.

Carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

1. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard-copy formats.

* For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
* For your convenience, you will be able to upload the JPEG image on our website when submitting your online entry. Alternatively, JPEGs can be supplied on PC-compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM.

Please provide a separate CD-ROM if submitting the same entry in a different category, i.e. in Media, Promo etc.

* You must also send an A2-sized printout/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60cm x 40cm).
- The Presentation MUST be contained on a single board.   
- It should contain key visuals and a simple, clear summary in English of the written submission part of your entry, i.e. Brief, Solution and Results. There must be no more than 100 words.
- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
- Please do not add the category code or title to your board as this may be subject to change during the entry process.

* Whenever possible, we advise you to replace any non-English copy on the ad with an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

2. SUPPORTING MATERIALS:

If appropriate, you may supply a piece of relevant support material, depending on the type of entry you are submitting. 
Excess support material may not be shown to the Jury.
•    For Best Use of Television/Cinema, please supply 1 MPEG2  of the spot(s) (only if not featured in the explanatory videoclip). Please see below for accepted formats.
•    For Best Use of Magazines/Newspapers, please supply actual magazines or newspapers containing the ad(s).
•    For Best Use of Standard Outdoor, please supply proof(s) of the ad(s) or photo(s) of the ad(s) in situ. No larger than 64cm x 48 cm.
•    For Special Events/Stunts, please supply photographs of the events or stunts.
•    For Best Use of Digital Media, please supply the appropriate URL(s), which needs to be accessible by 18 February at the latest.
•    For Best Integrated Media Campaign, you should supply any of the above as appropriate.

You may also supply limited additional supporting material if appropriate.

Please ensure that any material provided can be easily understood and shown to the Jury. Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

3. MATERIAL & SAMPLE FORMATS

All materials must be supplied in the following formats:

Video: As MPEG2 on a PC-compatible Data CD/DVD. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).

4. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

Please click here to view a winning audio-visual presentation (AVP).

For all entries, we strongly recommend that you prepare an AVP or “videoclip” to support your entry, which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Dubai Lynx promotions and on the Dubai Lynx winners website.

Your presentation should be no more than three minutes. This explanatory clip must be concise and should contain key visuals: video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio-visual material as an MPEG2 file format ONLY on a PC-compatible Data CD.

Indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

We will not accept audio-visual presentations submitted on DVD, in Quicktime, Windows Media video, or any other file format.

MPEG2 File Encoding Standards
For submission to Dubai Lynx 2010 please encode a high-quality video as an MPEG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, and the Data Rate must not exceed more than 8mb/s.

09. Mailing Instructions and Checklist

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or entries@dubailynx.com.

Please include all the following items when sending your entries to Dubai Lynx:
•    Copy of bank transfer confirmation if applicable
•    Hard copy of presentation board
•    JPEG of presentation board (only if not uploaded online)
•    Other entry materials as specified above

Should be sent by courier or registered mail to:

Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment, which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal; for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his or her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries that arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable to EACH Media entry.

Payment should be made either:

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY

OR

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx


If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a pro forma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his or her ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in our archive.
8. Each entrant confirms to the Organisers that he or she has the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering Media here.

01. Categories

A. USE OF MEDIA CATEGORIES

A01. Mailings
Flat mailings, incl. greeting cards, invitations, change of address notices, one dimensional mailing without samples or pop-ups (submit actual sample showing label or other addressing method); multi-dimensional mailing with samples or pop-ups (submit actual sample showing label or other addressing method)

A02. Premiums & Giveaways
Any promotional item that includes the Advertiser’s logo and/or message, e.g.
clothing, electronic items, travel Items, stationery items

A03. Company Literature
Leaflets, pamphlets, fliers, calendars, brochures, business cards, invitations, greetings cards

A04. Direct Response Digital Media
Including email marketing (submit URL/email sample)

B. PRODUCT & SERVICE

B01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

B02. Consumer Products
Including: Automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

B03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.

Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B04. Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

C01. BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING
Programmes that use 3 or more different media in one campaign which is initiated, led or driven predominantly by direct marketing. Note, entries in this category MUST contain 3 or more DIFFERENT media, and a clearly identifiable targeted/direct communication component or core idea (submit appropriate photographs, video and/or samples as support)

D. SALES PROMOTION

D01. Event/Field Marketing & Alternative Media
Best Event Marketing Programme for consumers or at trade shows. Includes sampling, demonstrations, merchandising activity, experiential marketing. Non-standard event marketing, field marketing and guerrilla advertising. Non-traditional media, including never used before media, outdoor/ambient media

D02. New Product Launch/Re-launch
Promotion designed to re-engage consumers and encourage trial and brand awareness clothing, electronic items, travel Items, stationery items

D03. Merchandising/In-store Marketing & Point of Purchase Displays
Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging.

(submit appropriate samples or photographs as support)

02. Definitions

Direct
The definition of Direct Marketing for the purpose of Dubai Lynx 2010 encompasses targeted direct communication designed to generate response or specific action while building and prolonging relationships. It is NOT limited only to work that contains a response mechanism -- coupon, phone number etc -- but should have had some directly attributable affect on behaviour and should be concerned with obtaining a measurable response.

Sales Promotion
The definition of sales promotion for the purpose of Dubai Lynx 2010 is activity designed to create immediate activation and/or offer for the sale of a product or service. This may be effected using samplings, tie-ins, competitions, events, in-store marketing (display/point of purchase material), PR and other promotional marketing methods that build or create brand equity with consumers and customers and are sustainable and distinctive. Prizes will be awarded to the freshest creative ideas that are intrinsically linked to brands and achieve measurable results.

An entry or campaign may be submitted in up to two categories. However, It is essential that the entry or campaign is appropriate to both categories and that it meets the respective criteria of each. If a single entry is entered twice, it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories. If eligible, an entry may be entered for a third time into INTEGRATED.

03. Eligibility

1.The Festival is open to all parties involved in the use of direct marketing and sales promotion for advertising purposes, such as direct marketing agencies, advertising agencies, advertisers, etc.
2. Entries cannot be submitted without the prior permission of the advertiser/owner of the rights of the advertisement.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Direct entries must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement, i.e. Advertising Agency or Direct Marketing Agency, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self-promotion and non-profit organisations. That client must have paid for all or the majority of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. Calendars, brochures, Christmas cards and business cards will only be accepted in the Direct categories.
12. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
13. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Dubai Lynx office.

04. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Director's cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organizers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 12 to 16 March 2010.

05. Judging

1. The Dubai Lynx prizes will be awarded by a Jury composed of top International creatives.
2. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The Jury's voting will be based on four criteria: strategy, creativity, execution and results.

Each entry will receive four marks, which will make up the total vote, and these marks will be weighted as follows:

Creativity    30%
Strategy      20%
Execution    20%
Results        30%

06. Awards

1. Entries that are shortlisted and will receive a certificate. The Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Dubai Lynx trophies.
2. A Dubai Lynx Grand Prix will be awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
3. Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated and Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy or BBDO.

The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

6. The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.  

The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata among each agency.

The scores for the Dubai Lynx Agency of the Year Award are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

07. Entry Deadline: 25 February 2010

All entry forms and payment must be received in the Dubai Lynx Office or through our website, www.dubailynx.com, no later than this date.

08. Entry Requirements

* Each Direct & Sales Promotion advertisement or campaign constitutes one entry. Entries relating to more than one advertising campaign (even if promoting the same product) must be entered separately.
* Ads can be entered in one category per medium only.

Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Dubai Lynx office.

Within the entry form, you will be required to answer the following questions:

1. Describe the brief/objective of the direct campaign. (100 words max)
- Was the target audience drawn from existing customers, or new customers?
- What was the strategy of the campaign?

2. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. (100 words max)

3. Explain why the creative execution was relevant to the product or service. (100 words max)
- Explain the strength of the creativity and originality.
- Describe why it is most appropriate to the brand.

4. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and return on investment. (100 words max)

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

09. Material Requirements

1. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard-copy formats.

* For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
* For your convenience, you will be able to upload the JPEG image on our website when submitting your online entry. Alternatively, JPEGs can be supplied on PC-compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM.
* You must also send an A2-sized printout/hard copy of your Presentation Board, which should be mounted on cardboard, not foamboard (approximately 60cm x 40cm).
- The Presentation MUST be contained on a single board.   
- It should contain key visuals and a simple, clear summary in English. You can use the written submission part of your online entry, i.e. Brief, Solution, Execution and Results. There must be no more than 100 words.
- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.
- Please do not add the category code or title to your board as this may be subject to change during the entry process.

* Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

2. SUPPORTING MATERIALS:

In addition, you should supply relevant support material, depending on the type of entry you are submitting. You MUST supply AT LEAST the material relating to the media category you are entering. This material will be used to support your entry should it reach the shortlist.

Unless an exceptional case, please supply support material limited to three pieces in total. Excess support material may not be shown to the Jury.
•    For mailing entries, please supply one or two copies of the actual mailing piece.
•    For Direct & Sales Promotion response print entries, please supply one proof or copy of the newspaper, magazine or insert as appropriate.
•    For Direct & Sales Promotion response TV and infomercial entries, please supply one MPG2 file of the spot on a PC-compatible Data CD/DVD (see also audio visual presentation). TV entries should be no longer than five minutes. If necessary, please edit accordingly.
•    For alternative media/field marketing entries, please supply one copy of the actual sample, video or photographs as appropriate.
•    For radio entries, please supply the ad as an MP3 file on a PC-compatible CD-Rom.
•    Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.
•    Digital/Interactive: Enter your URL online when submitting your entry. Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. All entries in this category should be submitted by email, as the original email sent to entries@dubailynx.com.

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For guidance on how best to present your audio-visual presentation, please click here.

For all entries, we strongly recommend that you prepare an audio-visual presentation (AVP) or “video clip” to support your entry, which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Dubai Lynx promotions and on the Dubai Lynx winners’ website.

Your presentation should be three minutes maximum. This explanatory clip must be concise and should contain key visuals: video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio-visual material as an MPEG2 file online or on a PC-compatible Data CD/DVD. Note the maximum file size is 240MB. If your file is larger, please send it on a CD/DVD.

Please supply two versions of your presentation as follows:

1) Long version: a maximum of three minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals: video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds that would be shown at the Awards Ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarising the entry.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

We will not accept audio-visual presentations submitted on DVD, in Quicktime, Windows Media video, or any other file format.

MPG2 File Encoding Standards
For submission to Dubai Lynx 2010, please encode a high-quality video as an MPG2 Program Stream. The resulting mpg2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, and the Data Rate must not exceed 8mb/s.

10. Fees

The entry fee of $260.00 is applicable to EACH Direct & Sales Promotion entry.

Please note: all fees must be paid in DOLLARS. Payments made in any other currency will not be accepted.

Payment should be made either:

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY.

OR

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a pro forma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Mailing Instructions and Checklist

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 44264743 or entries@dubailynx.com.

Please include all the following items when sending your entries to Dubai Lynx:
•    Copy of bank transfer confirmation if applicable
•    Hard copy of presentation board
•    JPEG of presentation board (only if not uploaded online)
•    Other entry materials as specified above

Entries are to be sent by courier or registered mail to:

Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 43755649
Fax: +971 44264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal; for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries that arrive after 11 February 2010.

12. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in our archive.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

13. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

14. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

15. Tips For Entering

Download the tips for entering Direct & Sales Promotion here.

01. Categories

WEBSITES & MICROSITES
Destination sites built as a storefront for a company's long-term business. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.

A01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

A02. Consumer Products
Automotive, fast Moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

A03. Consumer Services
Financial services, travel, entertainment & leisure, computing & telecommunications

Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

A04 Business Products & Services
Including: business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

A05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

B01. Online Advertising
Including banners, rich media, pop ups and pop unders, skyscrapers, flash animated etc.

All entries must show the ad in the context of a webpage as it was originally displayed
   
C01. Best Use of Viral & Email Marketing

C02. Other Interactive Tools & Applications, including Mobile Advertising

D01. Best Integrated Interactive Campaign

02. Eligibility

1. The Festival is open to all parties involved in the use of interactive communication for advertising purposes, such as interactive agencies, advertising agencies, advertisers and so forth.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Interactive solutions must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
9. All entries must be designed for posting on the internet or other digital channels
10. Only one party may enter an advertisement (that is, an Agency or a Production Company), to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
11. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That client must have paid for all, or the majority of, the media costs.
12. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
12. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
13. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Director's cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and request detailed documentation from all parties concerned, including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. Please note: once you have fully completed your entry forms, including the payment stage, an email will be automatically generated and sent to your client to request confirmation that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered into Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: judging will take place from 12 to 16 March 2010.

04. Judging

1. The Dubai Lynx prizes will be awarded by a Jury composed of top international creatives.
2. The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

1. A Dubai Lynx Grand Prix will be awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
2. Entries in Public Service and Charities categories are excluded from winning the Grand Prix.
3. Entries that reach the second viewing are shortlisted and will receive a certificate.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated and Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy or BBDO.

The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year Award are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

6. The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft entry sections, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration. 

The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata among each agency.

The scores for the Dubai Lynx Agency of the Year Award are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office or through our website www.dubailynx.com, no later than this date.

07. Entry Requirements

Please check our Tips for entering Interactive: click here.

All entries must be accessible by latest 18 February 2010 and be live until at least the end of April.

* Each website, online ad or viral constitutes ONE entry.
* You must submit one URL per entry that leads the viewer straight into your entry.
* Your entry must be accessible without login or password.
* Please do not send any physical material. We cannot accept video clips on CDs.
* All entries must be designed for posting on the internet or other digital channels.
* All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.
* Online ads, e-mails and virals that form a campaign must be entered and paid for as single entries, e.g. three viral videos that form a campaign must be entered and paid for as three separate entries, with separate links leading to each of the videos.
* You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL. 
* Landing pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry and the title and client name may be included on the launch page. Do not supply landing pages leading to more than one entry, except when entered in B01 Interactive Campaigns.
* Note: Email Marketing entries must be presented as the original email, including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view. Alternatively entries can be submitted by email, as the original email sent to entries@dubailynx.com (in this case, when completing your online entry form, please put www.emailentry.com into the URL field).
* All entries submitted in the Online Advertising categories must show the ad in the context of a web page as it was originally displayed.
* Entries in the Viral Advertising categories must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry.

All entries will be cached and archived on 25 February 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 1 March 2010 and before the judging takes place. Tampering with the content or presentation of your entry after 1 March 2010 may result in disqualification.

Entries that cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury.
Please carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

For further assistance and guidance on preparing your Interactive entries, please contact entries@dubailynx.com.

08. Fees

The entry fee of $260.00 is applicable to EACH Interactive entry.

Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY.

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his or her entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

09. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
3. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
4. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
5. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
6. All entrants must accept that their entries may be used in our archive.
7. Each entrant confirms to the Organisers that he has the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

10. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

11. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

12. Tips For Entering

Download the tips for entering Interactive here.

01. Categories

Print

B01. Best Use of Art Direction

B02. Best Use of Copywriting

B03. Best Use of Illustration

B04. Best Use of Photography

B05. Best Use of Typography

02. Eligibility

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries which offend national or religious sentiments or public taste.
4. Advertisements must not have been entered in the Festival in previous years.
6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.
13. Print entries that were entered into Dubai Lynx 2009 but meet the eligibility date criteria for 2010 can be re-entered into the Print Craft category.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organizers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 12 March - 16 March 2010.

04. Judging

* Dubai Lynx prizes will be awarded by a Jury composed of top international creatives
* The Jury will meet in Dubai in March to vote on the entries and select finalists and winners
* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country
* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding

05. Awards

* A Dubai Lynx Grand Prix will be awarded in each of the nine media - Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.
* Entries that reach the second viewing are shortlisted and will receive a certificate.
* All trophies are given to the entrant companies.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy, BBDO etc. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

* The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

* Scores are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office in Dubai or through our website www.dubailynx.com, no later than this date.

07. Entry Requirements

We have provided some tips for entering Print Craft: Please click here.

* Each advertisement constitutes one entry.
* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.
* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.
* Ads can be entered in one category per medium only.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

* For each entry you must supply:

One JPEG at 300 dpi RGB, longest side 420mm maximum.
*Participants who enter online will be able to upload JPEG images to the website as part of their entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM

One mounted proof of each entry as follows:
For Print Craft ads please supply 1 appropriate mounted proof. This will viewed by the Jury in the judging process and also be used (if the entry is shortlisted) for the Exhibition. It should measure approximately 60 cm x 40 cm and be mounted on black lightweight card with a copy of the entry form on the back.

* Ads which are not in English should be accompanied by an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For further assistance and guidance on preparing your Print Craft entries, please contact entries@dubailynx.com.

09. Mailing Instructions And Checklist

Please supply the following material and documents:

•    Print Craft Payment and Entry Forms
•    1 x mounted proof per entry
•    PC Compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).
•    Copy of bank transfer confirmation (if applicable)

Should be sent by courier or registered mail to:


DUBAI LYNX AWARDS
Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Euro per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries which arrive after 11 February 2010.

10. Fees

Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

Or

By CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to : +971 4 4264743 or payments@dubailynx.com.

Or by CHEQUE

Payable to: MPFZ LLC – Dubai Lynx

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Dollars and arrives at our bank in Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
* All entrants must accept that their entries may be used in our archive
* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering Print Craft here.

01. Categories

TV/Cinema

A01. Best Use of Animation/Computer Graphics/Special Effects

A02. Best Use of Art Direction

A03. Best Use of Cinematography

A04. Best Use of Film Direction

A05. Best Use of Music & Sound Design

02. Eligibility

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries which offend national or religious sentiments or public taste.
5. Advertisements must not have been entered in the Festival in previous years.
6. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
8. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
9. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.
10. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury will not be allowed to move entries between categories during the judging.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.
14. TV/Cinema entries that were entered into Dubai Lynx 2009 but meet the eligibility date criteria for 2010 can be re-entered into the TV/Cinema Craft category.

03. Enforcement Of The Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
* The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
3. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
4. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
5. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organizers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: Judging will take place from 12 March - 16 March 2010.

04. Judging

* Dubai Lynx prizes will be awarded by a Jury composed of top international creatives.
* The Jury will meet in Dubai in March to vote on the entries and select finalists and winners.
* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

05. Awards

* A Dubai Lynx Grand Prix will be awarded in each of the nine media - Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.
* Entries that reach the second viewing are shortlisted and will receive a certificate.
* All trophies are given to the entrant companies.

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy, BBDO etc. The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

* The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.  The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

* Scores are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office in Dubai or through our website www.dubailynx.com, no later than this date.

07. Entry Requirements

* Each advertisement constitutes one entry.
* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be
entered again as a single entry and vice versa.
* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team at entries@dubailynx.com for confirmation that your TVC is a teaser.
* Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.
* Ads can be entered in one category per medium only.
 
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 1 March 2010 will incur costs.

08. Material Requirements

We have provided some tips for entering TV/Cinema Craft here.

DVD/CD
* Please send your entries on a PC-compatible Data CD/DVD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD/DVD(s) and send them with a copy of your entry forms.

* CD/DVD entries should be supplied as follows:
o    Mpeg2 Format only: Encoded as a high quality video (mpeg2), muxed video & audio as 1 file, and at a rate of 8-10 megabits per second, size: 720x576.

* Please do NOT send Windows Media Video, Quicktime or other file formats on the disc.

*Entries in the same campaign may be submitted on 1 CD/DVD
 
* You must not refer to the name of your agency or any contributing creative companies (ie. Logos, credits etc.) in the advert.

*You are strongly advised to dub or subtitle entries in English so that they can be more easily understood by the jury and participants.

*The maximum length of a film entry is 180 seconds.

* If you prefer to send your entries to our FTP site, please contact the entries team at entries@dubailynx.com.

09. Mailing Instructions And Checklist

When you have completed your submission online and sent us your TV file(s), there is no need to send anything further to the Dubai Lynx office. If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or entries@dubailynx.com.

Otherwise, please include all the following items when sending your entries to Dubai Lynx:

* A completed entry and payment form for each entry including your Bank Transfer confirmation if applicable

* Entry materials as specified above

Please send by courier or registered mail to:

DUBAI LYNX AWARDS
Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 50c per CD-ROM.
It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries which arrive after 11 February 2010.

10. Fees

The entry fee of $260.00 is applicable on EACH TV/Cinema Craft entry.

Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

Or

By CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

Or by CHEQUE

Payable to: MPFZ LLC – Dubai Lynx

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010 No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
* All entrants must accept that their entries may be used in our archive
* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering TV/Cinema Craft here.

01. Categories

The Integrated competition is for Integrated Campaigns using AT LEAST three or more different media, (for example, TV, Print and Direct Mail).

There are no categories for Integrated.

All entries will be judged together.

02. Eligibility

1. The Festival is open to all parties involved in advertising and communication, such as advertising agencies, production companies, advertisers etc.
2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.
3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
4. The Organisers may refuse entries that offend national or religious sentiments or public taste.
5. Entries must not have been entered in the Festival in previous years.
6. Any entry that, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.
7. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.
8. All Entries must be designed for screening, transmission or publication and must have been implemented for the first time between 1 February 2009 and 1 March 2010 in at least one Middle East or North African country. Please see the FAQs for a full list of eligible countries. Entries cannot be cancelled or removed from the competition after 1 March 2010.
9. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.
10. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations. That client must have paid for all or the majority of the media costs.
11. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
12. All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Dubai Lynx Office.

03. Enforcement of the Rules

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.
2. Directors cuts, spec ads and conceptual advertising are not eligible.
3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.
4. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.
5. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.
6. Entrants or companies who are proved to have deliberately and knowingly contravened any rules relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.
7. Please note: once you have fully completed your entry forms including the payment stage, an email will be automatically generated and sent to your client to ask them to confirm that this entry adheres to the entry rules, that it has been published, aired or implemented, and that the client has given permission for the work to be entered to Dubai Lynx.

If you submit multiple entries for the same client, only one email will be sent. Your entries will NOT be processed if your client does not respond to this email.

In some instances, the jury may also ask the organisers to contact your client to verify details or results, if and when your entry is shortlisted. Note: judging will take place from 12 to 16 March 2010.

04. Judging

1. The Dubai Lynx prizes will be awarded by a Jury composed of top International creatives.
2. The Jury will meet in March to vote on the entries and select finalists and winners.
3. At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.
4. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding

05. Awards

1. A Dubai Lynx Grand Prix will be awarded in each of the nine entry sections: Print, TV/Cinema, Outdoor, Interactive, Radio, Direct & Sales Promotion, Media, Craft and Integrated. The Grand Prix will be chosen from the Gold Dubai Lynx awards in each section.
2. Entries in Public Service and Charities categories are excluded from winning the Grand Prix.
3. Entries that reach the second viewing are shortlisted and will receive a certificate.
4. All trophies are given to the entrant companies.

5. The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections. To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network. Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi, Ogilvy or BBDO.

The Network of the Year Award’s calculation will be based on the combination of points won by an agency network for ALL of its awards won and ALL of its shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The scores for the Network of the Year are calculated as follows:

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point

6. The Dubai Lynx Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft, irrespective of whether these have been entered by the agency or another party. The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. However, in the event of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.  

The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Jordan and TBWA\Egypt will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata among each agency.

The scores for the Dubai Lynx Agency of the Year Award are calculated as follows:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

For more information about the Special Awards at Dubai Lynx, click here.

06. Entry Deadline: 25 February 2010

All entries and payment must be received in the Dubai Lynx office or through our website, www.dubailynx.com, no later than this date.

07. Entry Requirements

We have provided some Tips for entering Integrated: click here.

* Integrated campaigns have to be made of at least three different types of media.
* Each Integrated campaign constitutes one entry. Entries relating to more than on advertising campaign (even if promoting the same product) must be entered separately.
* All entry forms must be completed online at www.dubailynx.com, including an entries payment page and entry form.
Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Dubai Lynx office.

Within the entry form you will be required to answer the following questions:

•    Describe the campaign. (150 words max)
•    Describe how the campaign/entry was launched and executed and which channels were used. (150 words max)
•    Give some idea of how successful this campaign was with both client and consumer. (150 words max)

Carefully check and recheck the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them. Any amendments or additions to credits made after 1 March 2010 will incur costs.

For further assistance and guidance on preparing your Integrated entries, please contact entries@dubailynx.com.

08. Material Requirements

1. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY

For all entries, you MUST prepare an audio-visual presentation (AVP) of your campaign. Along with the written submission, this presentation will be used for Jury deliberations and be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Compulsory Material

Long version: 2-3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. This presentation should contain some key visuals: video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising the written part of your entry (see Entry Form). Our experience shows that juries find this the easiest way to understand and judge entries.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

Other Material

Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds, which would be shown at the Awards Ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarising the written part of the campaign.

MPG2 File Encoding Standards
For submission to Dubai Lynx, please encode a high-quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 8mb/s. This can be uploaded to the site or sent on CD-ROM.

Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.

For further assistance and guidance on preparing your audiovisual presentation, please contact entries@dubailynx.com.

Make sure that any material provided can be easily understood and shown to the jury. Entries that are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

09. Mailing Instructions and Checklist

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or entries@dubailynx.com.

Please include all the following items when sending your entries to Dubai Lynx:
•    Copy of bank transfer confirmation if applicable
•    Audio-visual presentation on CD-ROM
•    Other entry materials as specified above

Should be sent by courier or registered mail to:

Dubai Lynx Awards
2nd Floor
Building 4
Dubai Media City
Dubai
UAE
Tel: +971 4 3755649
Fax: +971 4 4264743

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE DUBAI LYNX OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal; for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Dubai Lynx office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Dubai Lynx office.

The Dubai Lynx Organisers cannot accept responsibility for presentation of entries that arrive after 11 February 2010.

10. Fees

The entry fee of $460 is applicable to EACH Integrated entry.

Payment should be made either:

By BANK TRANSFER to:

Account Title: MPFZ LLC - Dubai Lynx
Account No.: 1011-075647-601 (USD Dollar)
Branch: Dubai Main Branch, Baniyas Road, PO Box 2923, Dubai
Bank: Emirates Bank International
SWIFT Code: EBILAEAD
JP Morgan Code: CHASUS33

OR

By CREDIT CARD:

Visa, MasterCard or AMEX ONLY

OR

By CHEQUE:

Payable to: MPFZ LLC – Dubai Lynx

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +971 4 4264743 or payments@dubailynx.com.

It is imperative that you cover ALL bank charges, otherwise your entries may be refused. Please ensure that payment is made in DOLLARS and arrives at our bank in DOLLARS.

* Participants who pay by bank transfer will receive a pro forma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Dubai Lynx Office before 11 February 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

11. Treatment and Publication of Entries

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.
2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ book and any promotional publication and exhibitions held after the Festival.
3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.
4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.
5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.
6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.
7. All entrants must accept that their entries may be used in our archive.
8. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

12. Miscellaneous

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.
2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.
3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

13. Special Awards

NETWORK OF THE YEAR

The Network of the Year Award is given to the agency network that obtains the highest score for entries in the TV/Cinema, Print, Outdoor, Radio, Media, Interactive, Direct & Sales Promotion, Integrated & Craft sections

Eligibility:

•    To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Network of the Year calculations.
•    Entrants will be asked to declare which, if any, agency network each entry is affiliated to at the point of entry

Points System:

Points awarded are

All Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist: 1 Point


Calculation:

The Network of the Year Award's calculation will be based on all of the shortlisted entries and awards won by an agency

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.
If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited.
A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points.
Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, then Agency A will receive 1/3 point
However, in the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

For example:

Although the total points are the same, Network A beats Network B based on the number and rank of awards.

ADVERTISING AGENCY OF THE YEAR

Eligibility:

•    An Agency is eligible if it has entries in TWO of the following sections:
TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft
•    All entries from an Agency are eligible, regardless of the Entrant Company
•    Only the information submitted on the original entry forms will be considered in the Agency of the Year calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Advertising Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from the awards are calculated by multiplying each award by the relevant points as listed. A campaign is considered as 1 award, therefore a Gold Campaign wins 7 points. However, the remaining shortlist points attributed to the campaign will also be awarded, provided the maximum shortlist points remains at 10. Therefore, a Gold Campaign of 3 executions wins 7 points + 2 shortlist points
•    Where more than one Advertising Agency has been credited, the points awarded will be divided equally between the parties.
•    Where different Advertising Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with 1 execution only of a 3 part campaign that is shortlisted, Agency A will receive 1/3 point
•    The Agency total is calculated by adding the total points from the awards to the remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lynx and one part of that campaign also wins an award in a different category, only the highest award counts. This rule is applied only within each entry section, with the exception of Print and Outdoor; that is, if a campaign wins a Silver Lynx and a Gold Lynx in Direct, only the Gold points are counted. However, if the same campaign wins a Silver in Sales Promotion and a Gold in Direct, both the Silver and Gold points are counted. However, if the same ad is entered into BOTH Print and Outdoor and is shortlisted and/or wins more than one award, only the points for the highest award are counted.

For example:

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

MEDIA AGENCY OF THE YEAR

Eligibility:

•    The Media Agency of the Year Award will be given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party
•    Only the information submitted on the original entry forms will be considered in these calculations

Points System:

Points awarded are:

Grand Prix: 10 points
Gold: 7 points
Silver: 5 points
Bronze: 3 points
Shortlist: 1 point

•    If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted
•    The maximum number of points awarded to an Agency for shortlisted entries is 10
•    If a shortlisted or winning entry has been credited to more than 1 Agency, the points awarded to the entry will be divided and allocated equally amongst the Agencies credited

Calculation:

•    For each Agency, the total number of awards is subtracted from the total number of shortlisted entries. From this number, a maximum of 10 shortlisted entries will be counted towards the Agency points total
•    The total points from awards are calculated by multiplying each
    award by the relevant points as listed above
•    Where more than one Agency has been credited, the points awarded will be divided equally between the parties
•    The Agency total is calculated by adding the total points from the awards to a maximum of 10 remaining shortlist points
•    In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.
•    If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. This applies to both single and campaign entries. For instance if a campaign wins an award and one part of that campaign also wins an award, only the highest award will count.

Although the total points are the same, Agency A beats Agency B based on the number and rank of awards.

14. Tips For Entering

Download the tips for entering Integrated here.