Full Schedule

There are Interactive Kiosks in the Main Arena where you can select which Dubai Lynx Award entries you want to take a look at on the computer screen.

You can see which entries you are up against in your category. Also you can be inspired by the excellent creative advertising work produced by MENA.

All entries and shortlisted entries, including full credits for Print, Outdoor, Radio, Print & Poster Craft, Direct, Promo & Activation, Media, Design, Interactive and Mobile, PR, Film, Film Craft and Integrated entries are displayed on the Interactive Kiosks.

The Showcase exhibition gives you an insight into the great creative advertising work that is being produced around the world.

The award-winning creative work took home trophies from the Cannes Lions, Eurobest or Spikes Asia Festivals.

Review the work and see what made them catch the eye of the juries. Then take away some inspiration for your own creative work.

Dr Al-Mutawa shared some personal insights before the film screening of THE 99: Unbound film. After the screening, he had a Q&A session with delegates.

Forbes named THE 99 as one of the top 20 trends sweeping the globe. Recently, President Barack Obama praised Dr. Al-Mutawa and THE 99 as perhaps the most innovative of the thousands of new entrepreneurs viewed by his Presidential Summit on Entrepreneurship.

Dubai Lynx delegates at the Festival caught the exclusive private screening of THE 99: Unbound before the movie went on general release in the UAE.

Julian Boulding is the President of thenetworkone, the world’s leading organisation for independent agencies. He talked to Scott Goodson, Founder of StrawberryFrog, about the 14-year-old agency and Scott's new book Uprising.

Since its foundation in Amsterdam almost 14 years ago, StrawberryFrog has been one of the world’s first movement marketing agencies. Recently it won the global Emirates Airline lead account as well as the Dubai Downtown account. From offices across the globe the agency develops brilliant and ground-breaking campaigns for many global clients including Emirates, Jim Beam, New Balance, Mahindra and Pampers.

After a marathon review which included all the world’s major communications holding companies, StrawberryFrog was recently named global lead agency for Emirates Airline, set to become the world’s largest airline within the next three years. So what’s the secret of the agency's success?

Julian talks with Scott about StrawberryFrog’s unique proposition: the ability to create not just campaigns, but entire 'Cultural Movements' in support of some of the world’s most successful and dynamic brands. They review Scott’s new book, Uprising.

Be warned, though: this seminar might just encourage you to spark your own movement and go independent yourself...

The rapidly-changing digital landscape means that everyone from media organisations to individual consumers is looking for new ways to deliver, discuss and debate the news. The Arab uprisings, which reached the public via Facebook, Twitter, Google, Al Jazeera, The Guardian, The New York Times and numerous influential blogs as well as more traditional local Arabic news sources, are at the heart of it.

What are the best ways of blending old-fashioned shoe-leather reporting with the speed people now expect? How much does the move away from traditional fact-finding and evidence-based journalism matter? Will new ways of telling stories be as trustworthy and true?

Leading blogger Issandr El Amrani and freelance columnist Sultan Sooud Al Qassemi discuss these issues with Katharine Viner, Deputy Editor of The Guardian. 

The networking event kicks off straight after The Guardian seminar New Ways of Telling Stories which looks at the fresh ways that news is being delivered.

The event is a great opportunity to catch up with old friends and make new ones.