Safiyyah  Abu-Hulayel
  • Safiyyah Abu-Hulayel
  • Creative Director
  • Y&R Advertising

After graduating from university just under ten years ago, Safiyyah Abu-Hulayel started her career in advertising as a copywriter with JWT Jeddah.

She quickly became instrumental in winning major accounts and awards, was the youngest ACD in the region, and was chosen as a member of WPP’s high potential group, all by the age of 25. 

Before joining Y&R as Creative Director, Safiyyah completed an MA in Social Anthropology, focusing on Arab media and identity, and is the go-to person when it comes to all things Saudi. 

She now spends her time between Saudi Arabia and Dubai, heading the creative team in Riyadh and working on various projects in the MENA region.