Festival Preview

Festival Preview

First Glimpse Of Festival Programme

Dubai Lynx offers a fantastic two-and-a-half day Festival Programme filled with engaging seminars, exhibitions, workshops and screenings.

The prestigious line-up of speakers include Droga5's Partner and ECD Ted Royer; Jean-Marie Dru, Chairman of TBWA\Worldwide; Michael Wall, Global CEO of Lowe and Partners, and many more.

The speakers will be discussing the current issues and challenges facing the advertising and communications industry.

Ted Royer

Partner, Executive Creative Director

Droga5

Jean-Marie Dru

Chairman

TBWA\Worldwide

The Guardian - New ways of telling stories

The rapidly-changing digital landscape means that everyone from media organisations to individual consumers is looking for new ways to deliver, discuss and debate the news.

What are the best ways of blending old-fashioned shoe-leather reporting with the speed people now expect? How much does the move away from traditional fact-finding and evidence-based journalism matter? Will new ways of telling stories be as trustworthy and true? Leading bloggers Issandr El Amrani and Mohamed El Dahshan will discuss these issues with Katharine Viner, Deputy Editor of The Guardian.

Leo Burnett - Learning from Superheroes

Is it a bird? Is it a plane? No, it's a presentation that draws parallels between one of the richest storytelling genres - 'The Superhero' - and brands. Tales of caped crusaders have spawned obsessive fans whose die-hard following brands can only dream of.

Kamal Dimachkie, Executive Regional, Managing Director at Leo Burnett looks at what makes the genre so successful and what brands can steal from it. What can we learn from villains, alter-egos and back stories to develop richer stories and generate fan following?

Lowe+Partners - The New Creative Revolution

Michael Wall, Global CEO at Lowe+Partners, and Mounir Harfouche, Creative Leader and CEO at Lowe MENA discuss the recent major cultural shifts in the region and how this is going to change the way we communicate. Are we now living in a new era of  “populist creativity” in this region?

MENA is a part of the world like no other, where some of the world’s youngest countries live alongside some of the world’s oldest civilisations and where people who are radically different live very close together. A complicated multi-culture where our industry must understand its diverse populations and brands must speak to the many not the few.

VivaKi on Changing Creativity

Rishad Tobaccowala, Chief Strategy and Innovation Officer at VivaKi, explores the wide spectrum of opportunities for brands to tell stories in new ways.

Initiative on The Social Curator

Gilad Coppersmith, SVP, Digital and Innovation Catalyst, World Markets, Initiative and UM, talks about a newly emerging role of 'social curators'; those who cut through the social media clutter.

Aegis on Mobile

Everything we do needs to start with mobile. Not only the screen size forces us to adapt and simplify design, copy and concept - the
the time and place consumers potentially see the ad in have a major impact on how brands need to engage with consumers. Michael Nederlof, CEO of Aegis Media MENA, sets out the challenges and opportunities of mobile branded content

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Sajan Raj Kurup

Founder, Creative Chairman

Creativeland Asia

Alex Schill

Chairman

Serviceplan