The digital universe is not an advertising channel anymore; it’s both a part of daily life and a place where people work, live and spend their leisure time.

However, it seems that the marketing industry is not a natural part of this new digital lifestyle. Creatives and marketing managers seem to watch the digital game from the stand. They might do training sessions and chase digital trends, but who is actually responsible for these trends? Who is creating the digital world? Are we prepared for digital becoming a natural part in advertising and communications? What are the best strategies to generate strong creative ideas in a playful way and not after two years of analysis? And where do we find these ideas in our own digital life?

Friedrich von Zitzewitz
Chief Creative Officer
Plan.Net Group