President
Piyush Pandey
Executive Chairman, National Creative Director
Ogilvy & Mather
Mumbai
INDIA
I am delighted to be chairing the 2008 Dubai International Advertising Festival TV/Cinema, Print, Outdoor & Radio Jury as well as the Integrated Jury. This is a young festival and therefore an opportunity for all of us to build a distinctive character for it – a character that is unique to this region and yet is an inspiration for the rest of the world.
It will be my endeavour to work with the distinguished jury members, select the best pieces of work that are not confined to the tastes of just our fraternity, but are capable of delighting people that they are created for.
It will be my endeavour to work with the distinguished jury members, select the best pieces of work that are not confined to the tastes of just our fraternity, but are capable of delighting people that they are created for.
Piyush Pandey doesn’t have a job.
He has been named the most influential man in Indian advertising four years in a row by The Economic Times, India’s premier business paper. Under his leadership, O&M India has won 14 Lions.
In 2004, Piyush became the first Asian to be a president of a Cannes Lions jury.
But Piyush doesn’t think of advertising as a job: “When you’re having so much fun, how can you call it work?”
Before he ‘quit working’, Piyush was a professional cricketer and tea-taster. Then in the 80s he put away his teacups and hung up his ball-guard(!) to join Ogilvy & Mather, Mumbai. He became its National Creative Director in 1994. And was inducted to Ogilvy’s worldwide board in 2006. More recently, Piyush has been appointed as Vice-Chairman, Asia-Pacific.
By being a magnet for the best talent in the country, Piyush has turned O&M India into the creative powerhouse that it is today: It has been named India’s most creative agency ten times in the last 11 years. And, with over 500 Indian and international awards gracing its shelves, Ogilvy India is ranked amongst the most creative offices in the entire network.
Ad Club Mumbai voted Piyush’s commercial for the adhesive brand Fevikwik as the commercial of the century, and his work on Cadburys, as the campaign of the century. Not surprisingly, people in India refer to chocolates as Cadburys.
Piyush hates being called the ‘Godfather of Indian Advertising’, a title often thrust upon him. He would rather be known as the Minister of Fun at O&M Advertising.
He has been named the most influential man in Indian advertising four years in a row by The Economic Times, India’s premier business paper. Under his leadership, O&M India has won 14 Lions.
In 2004, Piyush became the first Asian to be a president of a Cannes Lions jury.
But Piyush doesn’t think of advertising as a job: “When you’re having so much fun, how can you call it work?”
Before he ‘quit working’, Piyush was a professional cricketer and tea-taster. Then in the 80s he put away his teacups and hung up his ball-guard(!) to join Ogilvy & Mather, Mumbai. He became its National Creative Director in 1994. And was inducted to Ogilvy’s worldwide board in 2006. More recently, Piyush has been appointed as Vice-Chairman, Asia-Pacific.
By being a magnet for the best talent in the country, Piyush has turned O&M India into the creative powerhouse that it is today: It has been named India’s most creative agency ten times in the last 11 years. And, with over 500 Indian and international awards gracing its shelves, Ogilvy India is ranked amongst the most creative offices in the entire network.
Ad Club Mumbai voted Piyush’s commercial for the adhesive brand Fevikwik as the commercial of the century, and his work on Cadburys, as the campaign of the century. Not surprisingly, people in India refer to chocolates as Cadburys.
Piyush hates being called the ‘Godfather of Indian Advertising’, a title often thrust upon him. He would rather be known as the Minister of Fun at O&M Advertising.