Winners Of 2013 Dubai Lynx Awards Revealed
Thursday 14 March, 2013
The 7th Dubai Lynx Awards Ceremony has taken place with a record crowd of over 1,836 industry professionals from the MENA region attending to find out and celebrate this year’s winners of the much sought-after Lynx trophies.
Over the last few days, 40 jury members have been deliberating on 2092 entries from 19 countries to decide which are worthy of taking home a Dubai Lynx trophy. A total of 185 winners have been awarded with 6 Grands Prix, 26 Gold, 69 Silver and 84 Bronze trophies.
The Grands Prix in each category have been awarded as follows:
Branded Content & Entertainment Grand Prix – Leo Burnett Cairo, Egypt, ‘Dayman Maabaad/Always Together’, Mobinil
7 Winners (1 Grand Prix, 1 Gold, 3 Silver, 2 Bronze)
Design Grand Prix – Y&R Dubai, UAE, ‘Personal Extinction Prevention Book’, Land Rover
19 Winners (1 Grand Prix, 3 Gold, 8 Silver, 7 Bronze)
Direct Grand Prix – No Grand Prix Awarded
15 Winners (4 Gold, 8 Silver, 3 Bronze)
Film Grand Prix – No Grand Prix Awarded
11 Winners (3 Silver, 8 Bronze)
Film Craft Grand Prix – No Grand Prix Awarded
14 Winners (2 Gold, 3 Silver, 9 Bronze)
Integrated Grand Prix – No Grand Prix Awarded
3 Winners (1 Silver, 2 Bronze)
Interactive Grand Prix – No Grand Prix Awarded
13 Winners (1 Gold, 5 Silver, 7 Bronze)
Media – Impact BBDO Beirut, Lebanon, ‘A Heritage Worth Reviving’, ETS. Khalil Fattal & Fils
38 Winners (1 Grand Prix, 4 Gold, 15 Silver, 18 Bronze)
Mobile Grand Prix – No Grand Prix Awarded
4 Winners (3 Silver, 1 Bronze)
Outdoor Grand Prix – No Grand Prix Awarded
12 Winners (2 Gold, 3 Silver, 7 Bronze)
PR Grand Prix – Impact BBDO Beirut, Lebanon, ‘A Heritage Worth Reviving’, ETS. Khalil Fattal & Fils
14 Winners (1 Grand Prix, 3 Gold, 5 Silver, 5 Bronze)
Print Grand Prix – Leo Burnett Dubai, UAE, ‘Break-Free Print Campaign – Alien 3’, ‘Break-Free Print Campaign – Matrix’, ‘Break-Free Print Campaign – Scary Movie 4’, Fox International Channels
14 Winners (1 Grand Prix, 3 Gold, 4 Silver, 6 Bronze)
Print & Poster Craft Grand Prix – No Grand Prix Awarded
6 Winners (3 Silver, 3 Bronze)
Promo & Activation Grand Prix – JWT Cairo, Egypt, ‘Vodafone Fakka’, Vodafone Egypt
12 Winners (1 Grand Prix, 3 Gold, 3 Silver, 5 Bronze)
Radio Grand Prix – No Grand Prix Awarded
3 Winners (2 Silver, 1 Bronze)
Network of the Year was presented to Leo Burnett, Y&R Dubai took Agency of the Year, the new Independent Agency of the Year was awarded to Interesting Times, Beirut and Media Agency of the Year went to Starcom MediaVest Group, Dubai. The Lynx Palm Award, given to the most awarded production company, went to Lighthouse Films, Cairo.
Roy Haddad, WPP, Director, Middle East and North Africa, was present to accept his award for Dubai Lynx Advertising Person 2013. Batelco were honoured as Advertiser of the Year and Muna Al Hashimi, General Manager of Batelco’s Consumer Unit, was on stage to receive the Award on behalf of Batelco.
Also announced were the winners of the Young Lynx Competition. Taking first place was the team from Mindshare Dubai, Yara Maroun, Melhem Najem and Ana AlHakim (JWT), whilst Drive Dentsu took second place and TBWA/RAAD UAE came third. Special mentions went to FP7/DXB, Y&R Dubai and DDB Dubai. The winner of the new Dubai Lynx Masar Student Creative Award, Hala Makhlouf, was presented with her award on stage. She beat 117 other competitors to take the prize.
From tomorrow, all of the 2013 winners can be viewed online at www.dubailynx.com.
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The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
Motivate is the Middle East's leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai Lynx International Festival of Creativity
Tel: +44-20-3033 4000; Email: firstname.lastname@example.org
Emma Lancaster, Festival Director
Dubai Lynx International Festival of Creativity
34th Floor, Media One Tower, Dubai Media City
PO Box 2331, Dubai, UAE
www.dubailynx.com Tel: +971 (0)4 427 3090; Email: email@example.com