Past Winners

2009 Winners & Shortlists

Category

Award

KIDNAPPED

Short List
ClientJOHNSON & JOHNSON
ProductLISTERINE POCKET PACKS
EntrantJWT DUBAI, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryCosmetics & Beauty, Toiletries & OTC Pharmacy
TitleKIDNAPPED
Product/ServiceLISTERINE POCKET PACKS
Entrant Company:JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:JWT DUBAI, UNITED ARAB EMIRATES
Production Company:DOWNTOWN FILM PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Credits
Brief Explanation:
Brief: Listerine PocketPaks contain strips that dissolve in your mouth to kill the germs that cause bad breath, anytime, anywhere. Communicate in TV the brand positioning that there is no longer any excuse to be caught with bad breath. Solution: Perverting the idea of being caught with bad breath, we imagined a kidnapping scenario. We wanted to test the consumer’s lack of sympathy for people with bad breath, being aware that Listerine PocketPaks™provide a convenient and instant cure.