6 - 8 March 2016
festival dates
9 March 2016
Awards Ceremony
22 October 2015
REGISTRATION OPENS
25 November 2015
ENTRIES OPEN
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KIDNAPPED

Short List
ClientJOHNSON & JOHNSON
ProductLISTERINE POCKET PACKS
EntrantJWT DUBAI, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryCosmetics & Beauty, Toiletries & OTC Pharmacy
TitleKIDNAPPED
Product/ServiceLISTERINE POCKET PACKS
Entrant Company:JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:JWT DUBAI, UNITED ARAB EMIRATES
Production Company:DOWNTOWN FILM PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorChafic Haddad
Creative DirectorDave Nicholson/Husen Baba
CopywriterDave Nicholson/Doug Mackay/Christopher Puhm/Emir Kreidie
Agency ProducerGlory Fayad/Ramzi Abinader
Advertiser's SupervisorRoy Armale
Account SupervisorPrabhaker Iyer/Rochelle Barreto
DirectorTejal Patni
ProducerMichael Stiebel/Michael Brierley
EditorStephan Wever
Sound Design/ArrangementMusicmusic Amsterdam
Art DirectorHusen Baba
LightingMichael Brierley
Post ProductionOptix Digital Pictures
Other CreditsPrabhaker Iyer (strategic Planner)

Brief Explanation

Brief: Listerine PocketPaks contain strips that dissolve in your mouth to kill the germs that cause bad breath, anytime, anywhere. Communicate in TV the brand positioning that there is no longer any excuse to be caught with bad breath. Solution: Perverting the idea of being caught with bad breath, we imagined a kidnapping scenario. We wanted to test the consumer’s lack of sympathy for people with bad breath, being aware that Listerine PocketPaks™provide a convenient and instant cure.