2009 Winners & Shortlists
|Client||JOHNSON & JOHNSON|
|Product||LISTERINE POCKET PACKS|
|Entrant||JWT DUBAI, UNITED ARAB EMIRATES|
|Type of Entry||TV/Cinema |
|Category||Cosmetics & Beauty, Toiletries & OTC Pharmacy|
|Product/Service||LISTERINE POCKET PACKS |
|Entrant Company:||JWT DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency:||JWT DUBAI, UNITED ARAB EMIRATES|
|Production Company:||DOWNTOWN FILM PRODUCTIONS Dubai, UNITED ARAB EMIRATES|
|Brief: Listerine PocketPaks contain strips that dissolve in your mouth to kill the germs that cause bad breath, anytime, anywhere. Communicate in TV the brand positioning that there is no longer any excuse to be caught with bad breath.
Solution: Perverting the idea of being caught with bad breath, we imagined a kidnapping scenario. We wanted to test the consumer’s lack of sympathy for people with bad breath, being aware that Listerine PocketPaks™provide a convenient and instant cure.