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ClientHELEN BAMBER FOUNDATION
ProductDOMESTIC VIOLENCE AWARENESS
EntrantJWT DUBAI, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryPublic Health & Safety, Public Awareness, Fundraising and Appeals
TitleVOWS
Product/ServiceDOMESTIC VIOLENCE AWARENESS
Entrant Company:JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:JWT DUBAI, UNITED ARAB EMIRATES
Production Company:DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorChafic Haddad
CopywriterAsh Chagla/Nizar Swailem
Agency ProducerGlory Fayad/Camille Elkhoury
Advertiser's SupervisorMike Korzinski
Account SupervisorPrabhakar Iyer
DirectorHarold Monfils
ProducerManasvi Gosalias
EditorAyas Hassan/Sujan Mishra
Sound Design/ArrangementImaginex Studios/Kuala Lumpur
Music Artist/TitleMike Bloemendal
Art DirectorNizar Swailem/Ash Chagla
CameramanBobby Dhillon
Post ProductionDejavu Studioz

Brief Explanation

Domestic Violence against women is an epidemic that has claimed victims from all over the world, and although many governments, organizations and social systems are trying to fight it, the issue continues to prevail as long as victims choose not to talk about it. This public service ad addresses this particular point, encouraging women to speak up about their abusive partners. The longer they wait, the harder it becomes to break the silence, and the more it becomes part of their everyday life.