6 - 8 March 2016
festival dates
9 March 2016
Awards Ceremony
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2009 Winners & Shortlists

MUSCLES

Short List
ClientETISALAT
ProductMOBILE COMMUNICATIONS
EntrantFORTUNE PROMOSEVEN Cairo, EGYPT
Type of EntryTV/Cinema
CategoryCommercial Public Services
TitleMUSCLES
Product/ServiceMOBILE COMMUNICATIONS
Entrant Company:FORTUNE PROMOSEVEN Cairo, EGYPT
Advertising Agency:FORTUNE PROMOSEVEN Cairo, EGYPT
Production Company:BACK2BACK Cairo, EGYPT

Credits

Chief Creative OfficerTarek Montasser
Executive Creative DirectorAndre Segone
CopywriterTarek Montasser
Agency ProducerHeba Radwan
Advertiser's SupervisorHossam Omar
Account SupervisorAmr El Kalawy
DirectorAhmed El Mahdy
Music Artist/TitleLibrary Music
AnimationGravity
Art DirectorMahmoud Baraka
LightingJohn Vialard
Post ProductionGravity

Brief Explanation

The whole idea of the copy is to deliver this message “ Etisalat Ahlan is offering 2 different tariff that suits different needs”. The new tariffs are very affordable, everyone should be starting to train his/her mouth to be able to talk extensively according to the affordable and generous offering.