2009 Winners & Shortlists - TV/Cinema
Short List
MUSCLES
ETISALAT
MOBILE COMMUNICATIONS
FORTUNE PROMOSEVEN Cairo, EGYPT
| Client | ETISALAT |
| Product | MOBILE COMMUNICATIONS |
| Entrant | FORTUNE PROMOSEVEN Cairo, EGYPT |
| Type of Entry: | TV/Cinema |
| Category: | Commercial Public Services |
| Title: | MUSCLES |
| Product/Service: | MOBILE COMMUNICATIONS |
| Entrant Company: | FORTUNE PROMOSEVEN Cairo, EGYPT |
| Advertising Agency: | FORTUNE PROMOSEVEN Cairo, EGYPT |
| Production Company: | BACK2BACK Cairo, EGYPT |
| Chief Creative Officer: | Tarek Montasser |
| Executive Creative Director: | Andre Segone |
| Copywriter: | Tarek Montasser |
| Agency Producer: | Heba Radwan |
| Advertiser's Supervisor: | Hossam Omar |
| Account Supervisor: | Amr El Kalawy |
| Director: | Ahmed El Mahdy |
| Music: Artist/Title: | Library Music |
| Animation: | Gravity |
| Art Director: | Mahmoud Baraka |
| Lighting: | John Vialard |
| Post Production: | Gravity |
| Brief Explanation: |
| The whole idea of the copy is to deliver this message “ Etisalat Ahlan is offering 2 different tariff that suits different needs”. The new tariffs are very affordable, everyone should be starting to train his/her mouth to be able to talk extensively according to the affordable and generous offering. |
