2009 Winners & Shortlists - TV/Cinema

Short List
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MUSCLES
ETISALAT
MOBILE COMMUNICATIONS
FORTUNE PROMOSEVEN Cairo, EGYPT

ClientETISALAT
ProductMOBILE COMMUNICATIONS
EntrantFORTUNE PROMOSEVEN Cairo, EGYPT
Type of Entry:TV/Cinema
Category:Commercial Public Services
Title:MUSCLES
Product/Service:MOBILE COMMUNICATIONS
Entrant Company:FORTUNE PROMOSEVEN Cairo, EGYPT
Advertising Agency:FORTUNE PROMOSEVEN Cairo, EGYPT
Production Company:BACK2BACK Cairo, EGYPT
Chief Creative Officer:Tarek Montasser
Executive Creative Director:Andre Segone
Copywriter:Tarek Montasser
Agency Producer:Heba Radwan
Advertiser's Supervisor:Hossam Omar
Account Supervisor:Amr El Kalawy
Director:Ahmed El Mahdy
Music: Artist/Title:Library Music
Animation:Gravity
Art Director:Mahmoud Baraka
Lighting:John Vialard
Post Production:Gravity
Brief Explanation:
The whole idea of the copy is to deliver this message “ Etisalat Ahlan is offering 2 different tariff that suits different needs”. The new tariffs are very affordable, everyone should be starting to train his/her mouth to be able to talk extensively according to the affordable and generous offering.