2009 Winners & Shortlists - TV/Cinema

Grand Prix
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GERMANY
THE COCA-COLA COMPANY
COCA-COLA
FORTUNE PROMOSEVEN Cairo, EGYPT

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Campaign

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ClientTHE COCA-COLA COMPANY
ProductCOCA-COLA
EntrantFORTUNE PROMOSEVEN Cairo, EGYPT
3 of 4 Campaign
Type of Entry:TV/Cinema
Category:Corporate Image
Title:GERMANY
Product/Service:COCA-COLA
Entrant Company:FORTUNE PROMOSEVEN Cairo, EGYPT
Advertising Agency:FORTUNE PROMOSEVEN Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT
Creative Director:Ali Ali/Omar Hilal
Copywriter:Omar Hilal/Ali Ali
Agency Producer:Heba Radwan
Director:Omar Hilal/ Ali Ali
Editor:Ahmed Hafez
Animation:Zanad
Art Director:Ali Ali/Omar Hilal
Brief Explanation:
When the Euro-Cup arrives, Egyptians - realizing they are not part of the tournament - assume a European nationality of their own. From then on, every Egyptian football fan embraces his/her newly adopted team and supports it with great passion to the very end. This campaign has seen a record number of views on YouTube for the Middle East. The ads were posted in every football and sports blog in the region (over 300 web postings). And the songs became very popular ringtones.