2009 Winners & Shortlists - TV/Cinema
Grand Prix
SPAIN
THE COCA-COLA COMPANY
COCA-COLA
FORTUNE PROMOSEVEN Cairo, EGYPT
Campaign
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
| Client | THE COCA-COLA COMPANY |
| Product | COCA-COLA |
| Entrant | FORTUNE PROMOSEVEN Cairo, EGYPT |
| 4 of 4 Campaign | |
| Type of Entry: | TV/Cinema |
| Category: | Corporate Image |
| Title: | SPAIN |
| Product/Service: | COCA-COLA |
| Entrant Company: | FORTUNE PROMOSEVEN Cairo, EGYPT |
| Advertising Agency: | FORTUNE PROMOSEVEN Cairo, EGYPT |
| Production Company: | BROADCAST Cairo, EGYPT |
| Creative Director: | Ali Ali/Omar Hilal |
| Copywriter: | Omar Hilal/Ali Ali |
| Agency Producer: | Heba Radwan |
| Director: | Omar Hilal/ Ali Ali |
| Editor: | Ahmed Hafez |
| Animation: | Zanad |
| Art Director: | Ali Ali/Omar Hilal |
| Brief Explanation: |
| When the Euro-Cup arrives, Egyptians - realizing they are not part of the tournament - assume a European nationality of their own. From then on, every Egyptian football fan embraces his/her newly adopted team and supports it with great passion to the very end. This campaign has seen a record number of views on YouTube for the Middle East. The ads were posted in every football and sports blog in the region (over 300 web postings). And the songs became very popular ringtones. |
