2009 Winners & Shortlists - TV/Cinema

Short List
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BALLERINA
THE COCA-COLA COMPANY
COKE ZERO
FORTUNE PROMOSEVEN Cairo, EGYPT

ClientTHE COCA-COLA COMPANY
ProductCOKE ZERO
EntrantFORTUNE PROMOSEVEN Cairo, EGYPT
Type of Entry:TV/Cinema
Category:Drinks
Title:BALLERINA
Product/Service:COKE ZERO
Entrant Company:FORTUNE PROMOSEVEN Cairo, EGYPT
Advertising Agency:FORTUNE PROMOSEVEN Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT
Creative Director:Ali Ali
Copywriter:Mariam Abououf
Agency Producer:Heba Radwan
Director:Mariam Abououf
Editor:Ahmed Hafez
Art Director:Ali Ali/George Azmi
Lighting:Eric Sohlstrom
Brief Explanation:
By managing to get the same Coke taste with zero sugar, Coke Zero just made the impossible possible. In doing so, they inspired all kinds of people to try things that were, otherwise, impossible. leaving very unfortunate results.