TV/Cinema

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LOOK WHO'S SMILING
PROCTER & GAMBLE
CREST TOOTHPASTE
SAATCHI & SAATCHI LEBANON Beirut, LEBANON

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ClientPROCTER & GAMBLE
ProductCREST TOOTHPASTE
EntrantSAATCHI & SAATCHI LEBANON Beirut, LEBANON
Type of Entry:TV/Cinema
Category:Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title:LOOK WHO'S SMILING
Product/Service:CREST TOOTHPASTE
Entrant Company:SAATCHI & SAATCHI LEBANON Beirut, LEBANON
Advertising Agency:SAATCHI & SAATCHI LEBANON Beirut, LEBANON
Production Company:CITY FILMS Beirut, LEBANON
Chief Creative Officer:Eli Khoury
Creative Director:Samer Younes/Odile Riachi
Copywriter:Nizar El Hindi/Maral Ghanma
Agency Producer:Eli Zreik/Marie-christine Melhem
Producer:Joyce Hadifé
Brief Explanation:
A simple smile can change everything for the better… In a country where negativity seems to rule in politics, in speeches and in the news, a simple smile from these politicians has the power to create massive amounts of optimism and good will. Crest have always endorsed healthy beautiful smiles, and is now encouraging all Lebanese politicians, on all sides, to turn that frown upside down.