Past Winners

2009 Winners & Shortlists

Category

Award

LOOK WHO'S SMILING

Silver

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ClientPROCTER & GAMBLE
ProductCREST TOOTHPASTE
EntrantSAATCHI & SAATCHI LEBANON Beirut, LEBANON
Type of EntryTV/Cinema
CategoryCosmetics & Beauty, Toiletries & OTC Pharmacy
TitleLOOK WHO'S SMILING
Product/ServiceCREST TOOTHPASTE
Entrant Company:SAATCHI & SAATCHI LEBANON Beirut, LEBANON
Advertising Agency:SAATCHI & SAATCHI LEBANON Beirut, LEBANON
Production Company:CITY FILMS Beirut, LEBANON
Credits
Brief Explanation:
A simple smile can change everything for the better… In a country where negativity seems to rule in politics, in speeches and in the news, a simple smile from these politicians has the power to create massive amounts of optimism and good will. Crest have always endorsed healthy beautiful smiles, and is now encouraging all Lebanese politicians, on all sides, to turn that frown upside down.