2009 Winners & Shortlists
|Entrant||JWT TUNISIA Tunis , TUNISIA|
|Type of Entry||TV/Cinema |
|Title||COME BACK TOMORROW|
|Entrant Company:||JWT TUNISIA Tunis, TUNISIA|
|Advertising Agency:||JWT TUNISIA Tunis, TUNISIA|
|Production Company:||PROPAGANDA Tunis, TUNISIA|
|For Club, a local chocolate brand, we did a campaign playing on the double meaning of "7ell Club" which means open a Club = open the product + open a club = create a club or start a trend.
In this example, we played on a local insight : the low efficiency of the tunisian public admnistrations.
One mounth after the campaign, the Tunisian Gouvernement promised in the news that they will improve the public administration efficiency...