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2009 Winners & Shortlists
COME BACK TOMORROW
|Entrant||JWT TUNISIA Tunis , TUNISIA|
|Type of Entry||TV/Cinema|
|Title||COME BACK TOMORROW|
|Entrant Company:||JWT TUNISIA Tunis, TUNISIA|
|Advertising Agency:||JWT TUNISIA Tunis, TUNISIA|
|Production Company:||PROPAGANDA Tunis, TUNISIA|
|For Club, a local chocolate brand, we did a campaign playing on the double meaning of "7ell Club" which means open a Club = open the product + open a club = create a club or start a trend. In this example, we played on a local insight : the low efficiency of the tunisian public admnistrations. One mounth after the campaign, the Tunisian Gouvernement promised in the news that they will improve the public administration efficiency...|