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COME BACK TOMORROW
SOTUCHOC
CHOCOLATE
JWT TUNISIA Tunis , TUNISIA

ClientSOTUCHOC
ProductCHOCOLATE
EntrantJWT TUNISIA Tunis , TUNISIA
Type of Entry:TV/Cinema
Category:Foods
Title:COME BACK TOMORROW
Product/Service:CHOCOLATE
Entrant Company:JWT TUNISIA Tunis, TUNISIA
Advertising Agency:JWT TUNISIA Tunis, TUNISIA
Production Company:PROPAGANDA Tunis, TUNISIA
Executive Creative Director:Georges Yammine
Copywriter:Sami Messaoud
Agency Producer:Yosr Hmam
Account Supervisor:Hazem Kaddour
Art Director:Salih Baccouche/Kadar Nefla
Brief Explanation:
For Club, a local chocolate brand, we did a campaign playing on the double meaning of "7ell Club" which means open a Club = open the product + open a club = create a club or start a trend. In this example, we played on a local insight : the low efficiency of the tunisian public admnistrations. One mounth after the campaign, the Tunisian Gouvernement promised in the news that they will improve the public administration efficiency...