5 - 7 March 2017
festival dates
8 March 2017
Awards Ceremony
20 October 2016
REGISTRATION OPENS
24 November 2016
ENTRIES OPEN
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Past Winners

2009 Winners & Shortlists

COME BACK TOMORROW

Short List
ClientSOTUCHOC
ProductCHOCOLATE
EntrantJWT TUNISIA Tunis , TUNISIA
Type of EntryTV/Cinema
CategoryFoods
TitleCOME BACK TOMORROW
Product/ServiceCHOCOLATE
Entrant Company:JWT TUNISIA Tunis, TUNISIA
Advertising Agency:JWT TUNISIA Tunis, TUNISIA
Production Company:PROPAGANDA Tunis, TUNISIA

Credits

Executive Creative DirectorGeorges Yammine
CopywriterSami Messaoud
Agency ProducerYosr Hmam
Account SupervisorHazem Kaddour
Art DirectorSalih Baccouche/Kadar Nefla

Brief Explanation

For Club, a local chocolate brand, we did a campaign playing on the double meaning of "7ell Club" which means open a Club = open the product + open a club = create a club or start a trend. In this example, we played on a local insight : the low efficiency of the tunisian public admnistrations. One mounth after the campaign, the Tunisian Gouvernement promised in the news that they will improve the public administration efficiency...