Past Winners

2009 Winners & Shortlists

Category

Award

CAR LOVER

Short List
ClientGENERAL MOTORS
ProductACDELCO CAR PARTS
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryCars & Automotive Services
TitleCAR LOVER
Product/ServiceACDELCO CAR PARTS
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company:TAREK NOUR COMMUNICATIONS Cairo, EGYPT
Credits
Brief Explanation:
A young car lover is looking for all kinds of spare parts for his car. Will he find them at ACDelco? The answer is YES. The ad was part of an integrated campaign launching ACDelco's new corporate attitude and communicating its business promise: Yes, we sell spare parts for all cars and models.