6 - 8 March 2016
festival dates
9 March 2016
Awards Ceremony
Co-sponsors

Past Winners

2009 Winners & Shortlists

CAR LOVER

Short List
ClientGENERAL MOTORS
ProductACDELCO CAR PARTS
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryCars & Automotive Services
TitleCAR LOVER
Product/ServiceACDELCO CAR PARTS
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company:TAREK NOUR COMMUNICATIONS Cairo, EGYPT

Credits

Executive Creative DirectorTill Hohmann
Creative DirectorDalbir Singh
CopywriterSascha Kuntze
Agency ProducerSam Eid
Advertiser's SupervisorMartino Picotti/Hani Elsayed
Account SupervisorIntesar Adenwala/Atul Shenoy/Abeer El Awar
DirectorChadi Younis
ProducerSally Soliman
Sound Design/ArrangementBKP, Dubai
Music Artist/TitleChris Atkins
AnimationMontage, Dubai
Art DirectorJames Purdie
Post ProductionOptix, Dubai
Other CreditsSabia Fatayri (Graphic Designer)/Sander Van Maarschalkerweerd (sound Branding)

Brief Explanation

A young car lover is looking for all kinds of spare parts for his car. Will he find them at ACDelco? The answer is YES. The ad was part of an integrated campaign launching ACDelco's new corporate attitude and communicating its business promise: Yes, we sell spare parts for all cars and models.