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CAR LOVER
GENERAL MOTORS
ACDELCO CAR PARTS
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

ClientGENERAL MOTORS
ProductACDELCO CAR PARTS
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Cars & Automotive Services
Title:CAR LOVER
Product/Service:ACDELCO CAR PARTS
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company:TAREK NOUR COMMUNICATIONS Cairo, EGYPT
Executive Creative Director:Till Hohmann
Creative Director:Dalbir Singh
Copywriter:Sascha Kuntze
Agency Producer:Sam Eid
Advertiser's Supervisor:Martino Picotti/Hani Elsayed
Account Supervisor:Intesar Adenwala/Atul Shenoy/Abeer El Awar
Director:Chadi Younis
Producer:Sally Soliman
Sound Design/Arrangement:BKP, Dubai
Music: Artist/Title:Chris Atkins
Animation:Montage, Dubai
Art Director:James Purdie
Post Production:Optix, Dubai
Other Credits:Sabia Fatayri (Graphic Designer)/Sander Van Maarschalkerweerd (sound Branding)
Brief Explanation:
A young car lover is looking for all kinds of spare parts for his car. Will he find them at ACDelco? The answer is YES. The ad was part of an integrated campaign launching ACDelco's new corporate attitude and communicating its business promise: Yes, we sell spare parts for all cars and models.