Past Winners

2009 Winners & Shortlists

Category

Award

CHECK POINT

Short List
ClientBBC
ProductTHE NEW ARABIC BBC NEWS CHANNEL
EntrantTD&A DDB Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryPublications & Media
TitleCHECK POINT
Product/ServiceTHE NEW ARABIC BBC NEWS CHANNEL
Entrant Company:TD&A DDB Dubai, UNITED ARAB EMIRATES
Advertising Agency:DDB Dubai, UNITED ARAB EMIRATES
Production Company:RED BEE MEDIA London, UNITED KINGDOM
Credits
Brief Explanation:
BBC only had a ‘radio’ presence in the region..providing impartial news and commentary about local and world events. BBC decided to launch their new Arabic TV channel in Q1 2008 embodying same values of trust, credibility, impartiality as BCC radio did in the region and deliver news & information to its viewers in an appealing & engaging format. It has reporters from the region, living in the region to ensure quick insightful news coverage Our objective was to create a feeling of anticipation and curiosity surrounding the launch of the BBC’s new Arabic news channel – leading to trial