To subscribe to email updates about Dubai Lynx, please enter your email address.
new to Dubai Lynx?
Sign up as a new user to access My Account for:
2009 Winners & Shortlists
|Product||THE NEW ARABIC BBC NEWS CHANNEL|
|Entrant||TD&A DDB Dubai, UNITED ARAB EMIRATES|
|Type of Entry||TV/Cinema|
|Category||Publications & Media|
|Product/Service||THE NEW ARABIC BBC NEWS CHANNEL|
|Entrant Company:||TD&A DDB Dubai, UNITED ARAB EMIRATES|
|Advertising Agency:||DDB Dubai, UNITED ARAB EMIRATES|
|Production Company:||RED BEE MEDIA London, UNITED KINGDOM|
|BBC only had a ‘radio’ presence in the region..providing impartial news and commentary about local and world events. BBC decided to launch their new Arabic TV channel in Q1 2008 embodying same values of trust, credibility, impartiality as BCC radio did in the region and deliver news & information to its viewers in an appealing & engaging format. It has reporters from the region, living in the region to ensure quick insightful news coverage Our objective was to create a feeling of anticipation and curiosity surrounding the launch of the BBC’s new Arabic news channel – leading to trial|