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CHECK POINT
BBC
THE NEW ARABIC BBC NEWS CHANNEL
TD&A DDB Dubai, UNITED ARAB EMIRATES

ClientBBC
ProductTHE NEW ARABIC BBC NEWS CHANNEL
EntrantTD&A DDB Dubai, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Publications & Media
Title:CHECK POINT
Product/Service:THE NEW ARABIC BBC NEWS CHANNEL
Entrant Company:TD&A DDB Dubai, UNITED ARAB EMIRATES
Advertising Agency:DDB Dubai, UNITED ARAB EMIRATES
Production Company:RED BEE MEDIA London, UNITED KINGDOM
Creative Director:Adham Obeid
Account Supervisor:Elizabeth Morrison
Director:Marcus Jones/Jacquie Beaumont
Producer:Edel Erickson
Post Production:Finish/U.K.
Brief Explanation:
BBC only had a ‘radio’ presence in the region..providing impartial news and commentary about local and world events. BBC decided to launch their new Arabic TV channel in Q1 2008 embodying same values of trust, credibility, impartiality as BCC radio did in the region and deliver news & information to its viewers in an appealing & engaging format. It has reporters from the region, living in the region to ensure quick insightful news coverage Our objective was to create a feeling of anticipation and curiosity surrounding the launch of the BBC’s new Arabic news channel – leading to trial