2009 Winners & Shortlists - TV/Cinema
Short List
STEWARDESS
EMIRATES
EMIRATES AIRLINES FOUNDATION
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
| Client | EMIRATES |
| Product | EMIRATES AIRLINES FOUNDATION |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Type of Entry: | TV/Cinema |
| Category: | Travel, Transport, Entertainment & Leisure |
| Title: | STEWARDESS |
| Product/Service: | EMIRATES AIRLINES FOUNDATION |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | INDEPENDENT PRODUCTIONS Dubai, UNITED ARAB EMIRATES |
| Executive Creative Director: | Malek Ghorayeb |
| Creative Director: | Munah Zahr |
| Copywriter: | Zaid Alwan |
| Agency Producer: | Basma El-mujtahed |
| Account Supervisor: | Dimitri Papadimitriou |
| Director: | Toufic Traboulsi |
| Producer: | Corine Sanane |
| Art Director: | Samer Lahoud |
| Lighting: | Toufic Traboulsi |
| Brief Explanation: |
| This In-Flight TVC uses the in-flight environment of Emirates Airlines to showcase Emirates Airlines Foundation projects for helping children around the world. The ad teases viewers into thinking they are about to watch a pre-flight demo. It then reveals a young girl in place of the expected air steward. As the girl demonstrates the purpose of the Foundation, a voice simulating a pilot’s pre-flight message to passengers communicates information about EK Foundation and ways to donate. |
