5 - 7 March 2017
festival dates
8 March 2017
Awards Ceremony
20 October 2016
REGISTRATION OPENS
24 November 2016
ENTRIES OPEN
Co-sponsors

Past Winners

2009 Winners & Shortlists

STEWARDESS

Short List
ClientEMIRATES
ProductEMIRATES AIRLINES FOUNDATION
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryTravel, Transport, Entertainment & Leisure
TitleSTEWARDESS
Product/ServiceEMIRATES AIRLINES FOUNDATION
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company:INDEPENDENT PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMalek Ghorayeb
Creative DirectorMunah Zahr
CopywriterZaid Alwan
Agency ProducerBasma El-mujtahed
Account SupervisorDimitri Papadimitriou
DirectorToufic Traboulsi
ProducerCorine Sanane
Art DirectorSamer Lahoud
LightingToufic Traboulsi

Brief Explanation

This In-Flight TVC uses the in-flight environment of Emirates Airlines to showcase Emirates Airlines Foundation projects for helping children around the world. The ad teases viewers into thinking they are about to watch a pre-flight demo. It then reveals a young girl in place of the expected air steward. As the girl demonstrates the purpose of the Foundation, a voice simulating a pilot’s pre-flight message to passengers communicates information about EK Foundation and ways to donate.