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2009 Winners & Shortlists
|Product||EMIRATES AIRLINES FOUNDATION|
|Entrant||LEO BURNETT DUBAI, UNITED ARAB EMIRATES|
|Type of Entry||TV/Cinema|
|Category||Travel, Transport, Entertainment & Leisure|
|Product/Service||EMIRATES AIRLINES FOUNDATION|
|Entrant Company:||LEO BURNETT DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency:||LEO BURNETT DUBAI, UNITED ARAB EMIRATES|
|Production Company:||INDEPENDENT PRODUCTIONS Dubai, UNITED ARAB EMIRATES|
|This In-Flight TVC uses the in-flight environment of Emirates Airlines to showcase Emirates Airlines Foundation projects for helping children around the world. The ad teases viewers into thinking they are about to watch a pre-flight demo. It then reveals a young girl in place of the expected air steward. As the girl demonstrates the purpose of the Foundation, a voice simulating a pilot’s pre-flight message to passengers communicates information about EK Foundation and ways to donate.|