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STEWARDESS
EMIRATES
EMIRATES AIRLINES FOUNDATION
LEO BURNETT DUBAI, UNITED ARAB EMIRATES

ClientEMIRATES
ProductEMIRATES AIRLINES FOUNDATION
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Travel, Transport, Entertainment & Leisure
Title:STEWARDESS
Product/Service:EMIRATES AIRLINES FOUNDATION
Entrant Company:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency:LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company:INDEPENDENT PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Executive Creative Director:Malek Ghorayeb
Creative Director:Munah Zahr
Copywriter:Zaid Alwan
Agency Producer:Basma El-mujtahed
Account Supervisor:Dimitri Papadimitriou
Director:Toufic Traboulsi
Producer:Corine Sanane
Art Director:Samer Lahoud
Lighting:Toufic Traboulsi
Brief Explanation:
This In-Flight TVC uses the in-flight environment of Emirates Airlines to showcase Emirates Airlines Foundation projects for helping children around the world. The ad teases viewers into thinking they are about to watch a pre-flight demo. It then reveals a young girl in place of the expected air steward. As the girl demonstrates the purpose of the Foundation, a voice simulating a pilot’s pre-flight message to passengers communicates information about EK Foundation and ways to donate.