Past Winners

2009 Winners & Shortlists

Category

Award

RUNWAY

Short List
ClientPEPSICO
ProductMOUNTAIN DEW
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryDrinks
TitleRUNWAY
Product/ServiceMOUNTAIN DEW
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:BANDITO BROS. Los Angeles, USA
Credits
Brief Explanation:
The Mountain Dew brand had faced issues as the creative formula had begun to tire in a market environment where media clutter and me-too brands were growing. The consumer had also changed, living in a more tech-savvy world where online was playing an important part in their lives. The spots shot as handheld, document the latest adventures of our Dudes. Shot in 4 different locations in the US, the Agency team were permanently in a van or a plane on the move. All the stunts were done for real and not cheated; these are hardcore dudes!