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RUNWAY
PEPSICO
MOUNTAIN DEW
IMPACT BBDO Dubai, UNITED ARAB EMIRATES

ClientPEPSICO
ProductMOUNTAIN DEW
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Drinks
Title:RUNWAY
Product/Service:MOUNTAIN DEW
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:BANDITO BROS. Los Angeles, USA
Executive Creative Director:Jennie Morris
Creative Director:Karim Kazan
Copywriter:Grant Mcgrath
Agency Producer:Azza Aboual Magd
Account Supervisor:Colin Farmer
Director:Mike “mouse” Mccoy/Scott Waugh
Producer:Peter Trucco
Editor:Scott Waugh
Sound Design/Arrangement:Smart Post Sound
Music: Artist/Title:Nathan Furst/Don’t Dew
Animation:The Syndicate/Café Fx
Art Director:Mark Daniel Held
Lighting:Kevin Ward
Post Production:Bandito Bros Post
Brief Explanation:
The Mountain Dew brand had faced issues as the creative formula had begun to tire in a market environment where media clutter and me-too brands were growing. The consumer had also changed, living in a more tech-savvy world where online was playing an important part in their lives. The spots shot as handheld, document the latest adventures of our Dudes. Shot in 4 different locations in the US, the Agency team were permanently in a van or a plane on the move. All the stunts were done for real and not cheated; these are hardcore dudes!