2009 Winners & Shortlists - TV/Cinema
Short List
TRAIN
PEPSICO
MOUNTAIN DEW
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
| Client | PEPSICO |
| Product | MOUNTAIN DEW |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Type of Entry: | TV/Cinema |
| Category: | Drinks |
| Title: | TRAIN |
| Product/Service: | MOUNTAIN DEW |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Production Company: | BANDITO BROS. Los Angeles, USA |
| Executive Creative Director: | Jennie Morris |
| Creative Director: | Karim Kazan |
| Copywriter: | Grant Mcgrath |
| Agency Producer: | Azza Aboual Magd |
| Account Supervisor: | Colin Farmer |
| Director: | Mike “mouse” Mccoy/Scott Waugh |
| Producer: | Peter Trucco |
| Editor: | Scott Waugh |
| Sound Design/Arrangement: | Smart Post Sound |
| Music: Artist/Title: | Nathan Furst/Don’t Dew |
| Animation: | The Syndicate/Café Fx |
| Art Director: | Mark Daniel Held |
| Lighting: | Kevin Ward |
| Post Production: | Bandito Bros Post |
| Brief Explanation: |
| The Mountain Dew brand had faced issues as the creative formula had begun to tire in a market environment where media clutter and me-too brands were growing. The consumer had also changed, living in a more tech-savvy world where online was playing an important part in their lives. The spots shot as handheld, document the latest adventures of our Dudes. Shot in 4 different locations in the US, the Agency team were permanently in a van or a plane on the move. All the stunts were done for real and not cheated; these are hardcore dudes! |
