6 - 8 March 2016
festival dates
9 March 2016
Awards Ceremony
22 October 2015
REGISTRATION OPENS
25 November 2015
ENTRIES OPEN
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2009 Winners & Shortlists

TRAIN

Short List
ClientPEPSICO
ProductMOUNTAIN DEW
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryDrinks
TitleTRAIN
Product/ServiceMOUNTAIN DEW
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:BANDITO BROS. Los Angeles, USA

Credits

Executive Creative DirectorJennie Morris
Creative DirectorKarim Kazan
CopywriterGrant Mcgrath
Agency ProducerAzza Aboual Magd
Account SupervisorColin Farmer
DirectorMike “mouse” Mccoy/Scott Waugh
ProducerPeter Trucco
EditorScott Waugh
Sound Design/ArrangementSmart Post Sound
Music Artist/TitleNathan Furst/Don’t Dew
AnimationThe Syndicate/Café Fx
Art DirectorMark Daniel Held
LightingKevin Ward
Post ProductionBandito Bros Post

Brief Explanation

The Mountain Dew brand had faced issues as the creative formula had begun to tire in a market environment where media clutter and me-too brands were growing. The consumer had also changed, living in a more tech-savvy world where online was playing an important part in their lives. The spots shot as handheld, document the latest adventures of our Dudes. Shot in 4 different locations in the US, the Agency team were permanently in a van or a plane on the move. All the stunts were done for real and not cheated; these are hardcore dudes!