2009 Winners & Shortlists - TV/Cinema

Short List
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BIZIR
ARAB MEDIA GROUP
MTV ARABIA
TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES

ClientARAB MEDIA GROUP
ProductMTV ARABIA
EntrantTBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Publications & Media
Title:BIZIR
Product/Service:MTV ARABIA
Entrant Company:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company:SIGNATURE PRODUCTIONS Beirut, LEBANON
Executive Creative Director:Nirmal Diwadkar/Milos Ilic
Creative Director:Malek Atassi/Sakib Afridi
Copywriter:Malek Atassi/Sakib Afridi
Agency Producer:Irene Mourani/Denise Jabbour
Advertiser's Supervisor:Samr Al Marzouqi
Director:Chadi Younes
Producer:Michel Harb
Editor:Montage/Dubai
Art Director:Malek Atassi/Sakib Afridi
Lighting:Yves Sehanoui
Post Production:Cutting Edge/Beirut
Brief Explanation:
It’s a common custom in some countries in the Middle East for lower-income young boys to hang out at street corners, eating Bizir (sunflower seeds) and spitting them out. They do this intimidatingly at other guys and mostly at pretty young girls. The amazing part is that they can do this for hours together, literally.