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EMIRATI NOSE KISS

Silver Campaign

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Campaign

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ClientARAB MEDIA GROUP
ProductMTV ARABIA
EntrantTBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
3 of 4 Campaign
Type of EntryTV/Cinema
CategoryPublications & Media
TitleEMIRATI NOSE KISS
Product/ServiceMTV ARABIA
Entrant Company:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company:SIGNATURE PRODUCTIONS Beirut, LEBANON
Credits
Brief Explanation:
Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine’s Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.