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2009 Winners & Shortlists
LONG-TIME-NO-SEE SAUDI KISS
|Client||ARAB MEDIA GROUP|
|Entrant||TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES|
|4 of 4 Campaign|
|Type of Entry||TV/Cinema|
|Category||Publications & Media|
|Title||LONG-TIME-NO-SEE SAUDI KISS|
|Entrant Company:||TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES|
|Advertising Agency:||TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES|
|Production Company:||SIGNATURE PRODUCTIONS Beirut, LEBANON|
|Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine’s Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.|