TV/Cinema

Silver Campaign
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LONG-TIME-NO-SEE SAUDI KISS
ARAB MEDIA GROUP
MTV ARABIA
TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES

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Campaign

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ClientARAB MEDIA GROUP
ProductMTV ARABIA
EntrantTBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
4 of 4 Campaign
Type of Entry:TV/Cinema
Category:Publications & Media
Title:LONG-TIME-NO-SEE SAUDI KISS
Product/Service:MTV ARABIA
Entrant Company:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company:SIGNATURE PRODUCTIONS Beirut, LEBANON
Executive Creative Director:Nirmal Diwadkar/Milos Ilic
Creative Director:Malek Atassi/Sakib Afridi
Copywriter:Malek Atassi/Sakib Afridi/Bassam Doss
Agency Producer:Irene Mourani/Denise Jabbour
Advertiser's Supervisor:Samr Al Marzouqi
Director:Chadi Younes
Producer:Michel Harb
Editor:Montage/Dubai
Art Director:Malek Atassi/Sakib Afridi
Post Production:Cutting Edge/Beirut
Brief Explanation:
Every country has a culture of kissing. But kissing in the Middle East is truly unique with certain protocols that cannot be changed. Not surprisingly, it differs from country to country in the Middle East, depending on their conservative or liberal outlook. We at MTV Arabia wanted to enlighten our eager audience on how to kiss in the most politically correct fashion. We launched the Kiss Education series quite appropriately on Valentine’s Day. It boldly went on to show the kissing protocols of different countries, including Saudi Arabia where kissing is considered taboo. Go on, try it.