Past Winners

2009 Winners & Shortlists

Category

Award

PICK-UP LINES

Short List
ClientHARVEY NICHOLS
ProductDEPARTMENT STORE
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryRetail Stores, Restaurants & Fast Food Outlets
TitlePICK-UP LINES
Product/ServiceDEPARTMENT STORE
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES
Production Company:BANDITO BROS. Los Angeles, USA
Credits
Brief Explanation:
Harvey Nichols is the most premium fashion retailer in the country. The aim of the communication was to tell fashion-conscious women to shop and see how much attention they would attract from the opposite sex. In other words, how much they would get hit on. This was the insight that inspired the 60-second TVC where we see a gorgeous woman telling us the cheeky or blatant pick-up lines she's had to endure.