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PICK-UP LINES
HARVEY NICHOLS
DEPARTMENT STORE
Y&R DUBAI, UNITED ARAB EMIRATES

ClientHARVEY NICHOLS
ProductDEPARTMENT STORE
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of Entry:TV/Cinema
Category:Retail Stores, Restaurants & Fast Food Outlets
Title:PICK-UP LINES
Product/Service:DEPARTMENT STORE
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES
Production Company:BANDITO BROS. Los Angeles, USA
Executive Creative Director:Shahir Ahmed
Creative Director:Komal Bedi Sohal
Copywriter:Shahir Ahmed/Amit Kapoor
Advertiser's Supervisor:Vino El Khatib
Account Supervisor:Nadine Ghossoub
Director:Jacob Rosenberg
Art Director:Shahir Ahmed/Komal Bedi Sohal
Brief Explanation:
Harvey Nichols is the most premium fashion retailer in the country. The aim of the communication was to tell fashion-conscious women to shop and see how much attention they would attract from the opposite sex. In other words, how much they would get hit on. This was the insight that inspired the 60-second TVC where we see a gorgeous woman telling us the cheeky or blatant pick-up lines she's had to endure.