2009 Winners & Shortlists - TV/Cinema
Short List
PICK-UP LINES
HARVEY NICHOLS
DEPARTMENT STORE
Y&R DUBAI, UNITED ARAB EMIRATES
| Client | HARVEY NICHOLS |
| Product | DEPARTMENT STORE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Type of Entry: | TV/Cinema |
| Category: | Retail Stores, Restaurants & Fast Food Outlets |
| Title: | PICK-UP LINES |
| Product/Service: | DEPARTMENT STORE |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Production Company: | BANDITO BROS. Los Angeles, USA |
| Executive Creative Director: | Shahir Ahmed |
| Creative Director: | Komal Bedi Sohal |
| Copywriter: | Shahir Ahmed/Amit Kapoor |
| Advertiser's Supervisor: | Vino El Khatib |
| Account Supervisor: | Nadine Ghossoub |
| Director: | Jacob Rosenberg |
| Art Director: | Shahir Ahmed/Komal Bedi Sohal |
| Brief Explanation: |
| Harvey Nichols is the most premium fashion retailer in the country. The aim of the communication was to tell fashion-conscious women to shop and see how much attention they would attract from the opposite sex. In other words, how much they would get hit on. This was the insight that inspired the 60-second TVC where we see a gorgeous woman telling us the cheeky or blatant pick-up lines she's had to endure. |
