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2009 Winners & Shortlists
|Entrant||Y&R DUBAI, UNITED ARAB EMIRATES|
|Type of Entry||TV/Cinema|
|Category||Retail Stores, Restaurants & Fast Food Outlets|
|Entrant Company:||Y&R DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency:||Y&R DUBAI, UNITED ARAB EMIRATES|
|Production Company:||BANDITO BROS. Los Angeles, USA|
|Harvey Nichols is the most premium fashion retailer in the country. The aim of the communication was to tell fashion-conscious women to shop and see how much attention they would attract from the opposite sex. In other words, how much they would get hit on. This was the insight that inspired the 60-second TVC where we see a gorgeous woman telling us the cheeky or blatant pick-up lines she's had to endure.|