TV/Cinema

Bronze Campaign
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NAPOLEON
AL BALAD
NEWSPAPER
LEO BURNETT BEIRUT, LEBANON

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Campaign

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ClientAL BALAD
ProductNEWSPAPER
EntrantLEO BURNETT BEIRUT, LEBANON
1 of 2 Campaign
Type of Entry:TV/Cinema
Category:Publications & Media
Title:NAPOLEON
Product/Service:NEWSPAPER
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:BENT IMAGE LAB Portland, USA
Chief Creative Officer:Farid Chehab
Executive Creative Director:Bechara Mouzannar
Creative Director:Chermine Assadian
Copywriter:Samir Fayez/Joyce Zavzavadjian
Account Supervisor:Michel Raggi
Director:Carlos Lascano
Art Director:Layla Naamani
Other Credits:Post Office
Brief Explanation:
Al Balad is a local newspaper that is light hearted and tackles a lot of subjects: Culture, Sports, Cuisine, Arts, Games etc... For the first time in Lebanon, a newspaper decides to produce a smaller format (A4 format). Given the nature of the newspaper, we decided to come up with 3 copies of animated TVCs that are based on humor, and also on general knowledge.