6 - 8 March 2016
festival dates
9 March 2016
Awards Ceremony
22 October 2015
REGISTRATION OPENS
25 November 2015
ENTRIES OPEN
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2009 Winners & Shortlists

CRY

Short List
ClientBIRELL
ProductMALT BEVERAGE
EntrantLEO BURNETT CAIRO, EGYPT
Type of EntryTV/Cinema
CategoryDrinks
TitleCRY
Product/ServiceMALT BEVERAGE
Entrant Company:LEO BURNETT CAIRO, EGYPT
Advertising Agency:LEO BURNETT CAIRO, EGYPT
Production Company:LIGHTHOUSE FILM Cairo, EGYPT

Credits

Executive Creative DirectorMohamed Hamdalla
Creative DirectorHesham El Labban
CopywriterBassna Hassan/Dina Nagiub
Agency ProducerMohamed Hamdalla
Account SupervisorChristin Ghobrial/Marize Sami
DirectorMohamed Hamdalla
ProducerFadi Fahim
EditorMohsen Abd El Wahab
Sound Design/ArrangementHosni Aly
Art DirectorBassna Hassan/Dina Naguib
Post ProductionAroma

Brief Explanation

The campaign was to re-launch Birell, an egyptian non-alcoholic malt beverage after years of being stagnant.