TV/Cinema

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BURP II
BIRELL
MALT BEVERAGE
LEO BURNETT CAIRO, EGYPT

ClientBIRELL
ProductMALT BEVERAGE
EntrantLEO BURNETT CAIRO, EGYPT
Type of Entry:TV/Cinema
Category:Drinks
Title:BURP II
Product/Service:MALT BEVERAGE
Entrant Company:LEO BURNETT CAIRO, EGYPT
Advertising Agency:LEO BURNETT CAIRO, EGYPT
Production Company:LIGHTHOUSE FILM Cairo, EGYPT
Executive Creative Director:Mohamed Hamdalla
Creative Director:Hesham El Labban
Copywriter:Bassna Hassan/Dina Nagiub
Agency Producer:Mohamed Hamdalla
Account Supervisor:Christin Ghobrial/Marize Sami
Director:Mohamed Hamdalla
Producer:Fadi Fahim
Editor:Mohsen Abd El Wahab
Sound Design/Arrangement:Hosni Aly
Art Director:Bassna Hassan/Dina Naguib
Post Production:Aroma
Brief Explanation:
The campaign was to re-launch Birell, an egyptian non-alcoholic malt beverage after years of being stagnant.