Winners & Shortlists - 2010 - Interactive

Advertiser	SFBT
Product	BOGA CIDRE
Entrant	MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Type of Entry:	Interactive: Digital Tools
Category:	Best Use of Viral and Email Marketing
Title:	BOGA CIDRE
Advertiser/Client:	SFBT
Product/Service:	BOGA CIDRE
Entrant Company:	MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:	MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Creative Credits

Name	Company	Position
Cherifa Benslamia	Memac Ogilvy Label Tunisia	Business Director
Sonia Barbaria	Memac Ogilvy Label Tunisia	Account Director
Amel Gaaloul	Memac Ogilvy Label Tunisia	Strategic Planner
Nicolas Courant	Memac Ogilvy Label Tunisia	Creative Director
Gérald Heraud	Memac Ogilvy Label Tunisia	Art Director
Nicolas Courant/Zied Dahmane/Mohammed Ghaddab	Memac Ogilvy Label Tunisia	Copywriters
Aziz M'bazaia	Memac Ogilvy Label Tunisia	TV Producer
Hervé Hiolle	Dprods	Director
Daly El Okby	Dprods	Producer

Brief Explanation:

To create interest around the new Boga Cidre campaign starring famous Tunisian actor Dhafer el Abbidine, we organized a fake scandal during the shooting of the TV commercial. An old lady interrupts the shooting and insults Dhafer, thinking he’s really the bad guy he plays in the soap that made him popular. The scene was shot and launched as a viral video on Facebook.