Winners & Shortlists - 2011 - Design

Advertiser	PARAS PHARMA
Product	STOPACHE
Entrant	Y&R DUBAI, UNITED ARAB EMIRATES
Type of Entry:	Design
Category:	Posters, incl. Point of Sale
Title:	SPLITTING HEADACHE
Advertiser/Client:	PARAS PHARMA
Product/Service:	STOPACHE
Entrant Company:	Y&R DUBAI, UNITED ARAB EMIRATES
Design/Advertising Agency:	Y&R DUBAI, UNITED ARAB EMIRATES
Creative Credits

Name	Company	Position
Shahir Zag	Y&R Dubai	Chief Creative Officer / Creative Director
Kalpesh Patankar	Y&R Dubai	Creative Director / Art Director
Parixit Bhattacharya	Y&R Dubai	Copywriter
Kalpesh Patankar	Y&R Dubai	Copywriter
Umran Shaikh	Y&R Dubai	Art Director
Daniel Botezatu	Y&R Dubai	Art Director
Umran Shaikh	Y&R Dubai	Photographer
Daniel Botezatu	Y&R Dubai	Photographer
Matthew Collier	Y&R Dubai	Client Services Director
Nadine Ghossoub	Y&R Dubai	Planner
Prabhu Kartikeyan	Y&R Dubai	Marketing Manager

Brief Explanation:

The headache pill market is highly competitive, and we needed to develop mindshare for an emerging headache pill brand.

Describe the brief from the client:

To communicate the effectiveness of STOPACHE in putting an end to migraine.

Description of how you arrived at the final design:

This ambient campaign visually demonstrates the extreme suffering that anyone who has migraine is in. Splitting posters featuring portraits of people in great pain are placed outside clinics and pharmacies. Bringing a great deal of attention to the perfect solution: STOPACHE.

Indication of how successful the outcome was in the market:

More than 7,000 visitors saw the ambient executions. The poster created a lot of buzz and word of mouth publicity.