2012 Winners & Shortlists - Film


Title Client Product/Service Advertising Agency Country Production Company Country Award
* denotes Entrant Company
A01 Foods
BUS
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza* EGYPT PRODUCERS Giza EGYPT
Bronze
HAMMER
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza* EGYPT PRODUCERS Giza EGYPT
Bronze
NINJA HELMET
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza* EGYPT AND CUT Cairo EGYPT
Short List
CAMEL
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza* EGYPT AND CUT Cairo EGYPT
Bronze
TOWER
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza* EGYPT AND CUT Cairo EGYPT
Short List
CARTOON
EGYPT FOODS / CONO
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
DOG
EGYPT FOODS / CONO
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
FLOWER
EGYPT FOODS / CONO
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
LION
EGYPT FOODS / CONO
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
LIVING ROOM
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo* EGYPT ELEVEN Cairo EGYPT
Grand Prix
PING PONG
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo* EGYPT ELEVEN Cairo EGYPT
Grand Prix
* denotes Entrant Company
A02 Drinks
CRYING
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT* LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Bronze
CAR PARK
JUHAYNA / FLAVORED MILK
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
FRAGRANCE OF POWER
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
HARD TO OPEN
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
OCCASIONS
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
KUWAIT RISING
RED BULL / ART OF MOTION
LOWE MENA Dubai* UNITED ARAB EMIRATES LOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
* denotes Entrant Company
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SURPRISE
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo* EGYPT ELEVEN Cairo EGYPT
Short List
WORLD RECORD
FDC / VAPE INSECT REPELLENT
IMPACT BBDO Beirut* LEBANON SIGNATURE PRODUCTIONS Beirut LEBANON
Short List
PITCH
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT* LEBANON FLIM Beirut LEBANON
Bronze
MASCOT
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT* LEBANON FLIM Beirut LEBANON
Bronze
JINGLE
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT* LEBANON FLIM Beirut LEBANON
Bronze
* denotes Entrant Company
A08 Retail Stores, Restaurants & Fast Food Outlets
FAMILY FEUD
McDONALDS / BIG MAC COMBO
ELEPHANT Cairo* EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
SHOWER
McDONALDS / BIG MAC COMBO
ELEPHANT Cairo* EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
* denotes Entrant Company
A11 Banking, Investment & Insurance
GO OUT THERE
BANK AUDI / RETAIL BANKING
LEO BURNETT BEIRUT* LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Bronze
WINDOW
MUBADALA DEVELOPMENT COMPANY / GLOBAL INVESTMENTS
ALL ABOUT BRANDS Abu Dhabi* UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
A12 Business Equipment & Services
GOOGLE TRANSLATES - JAPANESE
BERLITZ LANGUAGE CENTER / LANGUAGE CLASSES
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES SARA ABU ZAHRA Dubai UNITED ARAB EMIRATES
Short List
GOOGLE TRANSLATES - INDONESIAN
BERLITZ LANGUAGE CENTER / LANGUAGE CLASSES
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES SARA ABU ZAHRA Dubai UNITED ARAB EMIRATES
Short List
BABELFISH TRANSLATES - PORTUGUESE
BERLITZ LANGUAGE CENTER / LANGUAGE CLASSES
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES SARA ABU ZAHRA Dubai UNITED ARAB EMIRATES
Short List
BABELFISH TRANSLATES - SPANISH
BERLITZ LANGUAGE CENTER / LANGUAGE CLASSES
MEMAC OGILVY & MATHER Dubai* UNITED ARAB EMIRATES SARA ABU ZAHRA Dubai UNITED ARAB EMIRATES
Short List
MOVING
THE BOX / MOVING SERVICES
LEO BURNETT DUBAI* UNITED ARAB EMIRATES MUDDVILLE Dubai UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
A13 Commercial Public Services
HOW'S WORK?
ASIACELL FOR TELECOMMUNICATION / BUSINESS LINE
LEO BURNETT JORDAN Amman* JORDAN THE TALKIES Beirut LEBANON
Short List
FAST LANE
mtc touch / HIGH SPEED INTERNET
M&C SAATCHI Beirut* LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Gold
SELEWA USB
VODAFONE EGYPT / USB CONNECTION
JWT CAIRO EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA COVERAGE
VODAFONE EGYPT / VODAFONE COVERAGE
JWT CAIRO EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA RADIO
VODAFONE EGYPT / RADIO VODAFONE
JWT CAIRO EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA EDFA3LY SHUKRAN
VODAFONE EGYPT / VODAFONE CALL ME BACK
JWT CAIRO EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
SELEWA BUZZ
VODAFONE EGYPT / VODAFONE BUZZ
JWT CAIRO EGYPT ECU PRODUCTIONS Cairo EGYPT
Gold
OMG...LOL
WATANIYA TELECOM / YOUTH PLANS
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ROUND PIZZAS IN SQUARE BOXES?
WATANIYA TELECOM / INTERNET ON MOBILE PLANS
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
GREY HAIR AND CHOLESTEROL ARE FREE
WATANIYA TELECOM / REWARDS PROGRAM
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
ALWAYS WORKING LIKE A SWISS WATCH
WATANIYA TELECOM / VIP PLANS
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
MAN WHO RUSHES DOES NOTHING BUT SWEAT
WATANIYA TELECOM / MOBILE INSTALLMENT PLANS
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
LAZY FISH GETS CAUGHT TWICE
WATANIYA TELECOM / I MOVE TO SERVICE
IMPACT & ECHO BBDO Safat* KUWAIT DX PRODUCTIONS Kuwait City / VIP FILMS Beirut KUWAIT / LEBANON
Silver
* denotes Entrant Company
A14 Corporate Image
HANDS
MOBINIL / TELECOM
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
CHIMNEY
mtc touch / CHRISTMAS GREETINGS
M&C SAATCHI Beirut* LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Silver
* denotes Entrant Company
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
WOMEN AND WORK
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis* TUNISIA NOT'PROD Tunis TUNISIA
Silver
DOMESTIC VIOLENCE
ATFD / TUNISIAN WOMEN'S RIGHTS ASOCIATION
MEMAC OGILVY LABEL TUNISIA Tunis* TUNISIA NOT'PROD Tunis TUNISIA
Silver
LABELS
CNCT / FRENCH COMMITTEE FOR TOBACCO CONTROL
EURO RSCG 360 Suresnes FRANCE BIG KAHUNA FILMS Dubai * UNITED ARAB EMIRATES
Bronze
BREAK THE SILENCE - REPETITION
HIMAYA / CHILD SEXUAL ABUSE AWARENESS
LEO BURNETT BEIRUT* LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Gold
EGYPT IS YOUR HOME
INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS / ASSEMBLY ELECTIONS DRIVE
FP7/EGY Giza* EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Short List
CAN’T STOP MIDWAY
INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS / SHURA ELECTIONS DRIVE
FP7/EGY Giza* EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Short List
PEDESTRIAN BRIDGE
LBCI / 'CHEYEF HALAK' CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Gold
MOTORCYCLE
LBCI / 'CHEYEF HALAK' - CSR INITIAITVE
IMPACT BBDO Beirut* LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Gold
TAXI
LBCI / 'CHEYEF HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Gold
PARKING
LBCI / 'CHEYEF HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Gold
* denotes Entrant Company
B01 Internet Film
PULP FICTION
ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS
JWT TUNISIA Tunis* TUNISIA UNIK Tunis TUNISIA
Short List
RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis* TUNISIA PROPAGANDA Tunis TUNISIA
Gold
CLASSIFIED
LAND ROVER / RANGE ROVER EVOQUE
WUNDERMAN Dubai* / MEC Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
SMARTY PANTS
LBCI / 'CHEYEH HALAK' CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Short List
DRIVING ON ONE WHEEL
LBCI / 'CHEYEH HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Short List
ABOU WARDEH
LBCI / 'CHEYEH HALAK' - CSR INITIATIVE
IMPACT BBDO Beirut* LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
Short List
LIKE SOMETHING EVERYDAY
THE COCA-COLA COMPANY / COCA-COLA
ELEPHANT Cairo* EGYPT MELON CAIRO EGYPT
Short List