Mobile

Silver
AL KHAIRAT ADVENTURES
GE
FAMILY HEALTH AWARENESS
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
ClientGE
ProductFAMILY HEALTH AWARENESS
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of Entry:Mobile
Category:Mobile Applications and other downloadable tools
Title:AL KHAIRAT ADVENTURES
Product/Service:FAMILY HEALTH AWARENESS
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Name Company Position
Preethi Mariappan TBWA\Raad Head Of Digital
Melanie Clancy TBWA\Raad Sr. Content Strategist
Rafael Guida TBWA\Raad Sr. Interactive Art Director
Balazs Szabo TBWA\Raad Graphics/Motion Designer
Sarabjeet Singh TBWA\Raad Sr. Flash Developer
Hanin Abusamra TBWA\Raad Project Manager
David Ballo TBWA\Raad Graphics/Illustration
Zsofi Terjek TBWA\Raad Graphics/Illustration
Juan Behrens TBWA\Raad Graphics\motion Designer
Navin Chauhan TBWA\Raad Technical Lead
Brief Explanation:
Approximately 70% of Saudis are obese, along with 3 million children. As part of GE’s commitment to creating better health for more people, we went into homes with a branded edutainment platform designed for change. The first branded e-comic series for the region, Attack of the Veg Mondays tackles the challenge of getting more vegetables into the family diet. Targeted towards kids, the story proves veggies don’t need to be boring. The intuitive navigation lets kids explore the story without parental guidance. And with tools to share recipes and read articles, the app is a learning resource for the family.