5 - 7 March 2017
festival dates
8 March 2017
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20 October 2016
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24 November 2016
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AL KHAIRAT ADVENTURES

Silver
ClientGE
ProductFAMILY HEALTH AWARENESS
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryMobile
CategoryMobile Applications and other downloadable tools
TitleAL KHAIRAT ADVENTURES
Product/ServiceFAMILY HEALTH AWARENESS
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

Approximately 70% of Saudis are obese, along with 3 million children. As part of GE’s commitment to creating better health for more people, we went into homes with a branded edutainment platform designed for change. The first branded e-comic series for the region, Attack of the Veg Mondays tackles the challenge of getting more vegetables into the family diet. Targeted towards kids, the story proves veggies don’t need to be boring. The intuitive navigation lets kids explore the story without parental guidance. And with tools to share recipes and read articles, the app is a learning resource for the family.

Credits

Name Company Position
Preethi Mariappan TBWA\Raad Head Of Digital
Melanie Clancy TBWA\Raad Sr. Content Strategist
Rafael Guida TBWA\Raad Sr. Interactive Art Director
Balazs Szabo TBWA\Raad Graphics/Motion Designer
Sarabjeet Singh TBWA\Raad Sr. Flash Developer
Hanin Abusamra TBWA\Raad Project Manager
David Ballo TBWA\Raad Graphics/Illustration
Zsofi Terjek TBWA\Raad Graphics/Illustration
Juan Behrens TBWA\Raad Graphics\motion Designer
Navin Chauhan TBWA\Raad Technical Lead