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2012 Winners & Shortlists
AL KHAIRAT ADVENTURES
|Product||FAMILY HEALTH AWARENESS|
|Entrant||TBWA\RAAD Dubai, UNITED ARAB EMIRATES|
|Type of Entry||Mobile|
|Category||Mobile Applications and other downloadable tools|
|Title||AL KHAIRAT ADVENTURES|
|Product/Service||FAMILY HEALTH AWARENESS|
|Entrant Company:||TBWA\RAAD Dubai, UNITED ARAB EMIRATES|
|Advertising Agency:||TBWA\RAAD Dubai, UNITED ARAB EMIRATES|
Brief ExplanationApproximately 70% of Saudis are obese, along with 3 million children. As part of GE’s commitment to creating better health for more people, we went into homes with a branded edutainment platform designed for change. The first branded e-comic series for the region, Attack of the Veg Mondays tackles the challenge of getting more vegetables into the family diet. Targeted towards kids, the story proves veggies don’t need to be boring. The intuitive navigation lets kids explore the story without parental guidance. And with tools to share recipes and read articles, the app is a learning resource for the family.
|Preethi Mariappan||TBWA\Raad||Head Of Digital|
|Melanie Clancy||TBWA\Raad||Sr. Content Strategist|
|Rafael Guida||TBWA\Raad||Sr. Interactive Art Director|
|Balazs Szabo||TBWA\Raad||Graphics/Motion Designer|
|Sarabjeet Singh||TBWA\Raad||Sr. Flash Developer|
|Hanin Abusamra||TBWA\Raad||Project Manager|
|Juan Behrens||TBWA\Raad||Graphics\motion Designer|
|Navin Chauhan||TBWA\Raad||Technical Lead|