2012 Winners & Shortlists - PR


Title Client Product/Service Entrant Company Country Award
A02 Best Use of Social Media
CHEYEF HALAK
LBCI / SOCIAL CHANGE
IMPACT BBDO Beirut LEBANON
Gold
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / TUNISIAN ELECTIONS
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A06 BEST USE OF MEDIA RELATIONS
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Gold
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Bronze
B01 CONSUMER PRODUCTS
LUX BEAUTY GALLERY
UNILEVER / SOAP AND SHOWER GEL
JWT Jeddah SAUDI ARABIA
Short List
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT LEBANON
Silver
SPRITE CRICKET STARS
COCA-COLA / SPRITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
B03 CORPORATE REPUTATION
CHEYEF HALAK
LBCI / SOCIAL CHANGE
IMPACT BBDO Beirut LEBANON
Short List
B04 NON-CORPORATE
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / TUNISIAN ELECTIONS
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
C01 BEST INTEGRATED CAMPAIGN LED BY PR
STAY ALERT. STAY ALIVE.
BMW GROUP MIDDLE EAST / ROAD SAFETY CAMPAIGN
DABO & CO. Dubai UNITED ARAB EMIRATES
Silver
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Silver
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Silver
CHEYEF HALAK
LBCI / SOCIAL CHANGE
IMPACT BBDO Beirut LEBANON
Gold