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CONVERSATIONS

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Case Film

Presentation Board

ClientALSERKAL AVENUE /AL MANZIL SCHOOL
ProductAL MANZIL SCHOOL
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryOutdoor: Ambient
CategorySTUNTS & LIVE ADVERTISING
TitleCONVERSATIONS
Product/ServiceAL MANZIL SCHOOL
Entrant Company : DDB DUBAI, UNITED ARAB EMIRATES
Advertising Agency : DDB DUBAI, UNITED ARAB EMIRATES
Credits
Name Position
Kartik Aiyar/Makarand Patil/Zahir Mirza Creative Director
Kartik Aiyar/Katrina Petrenko/Zahir Mirza Copywriter
Makarand Patil/Kapil Mayekar Art Director
Jithesh Narayanan Photographer
Kapil Mayekar Illustrator
Weera Saad/Lester Wilfred Account Supervisor
Vilma Jurkute/Communications Director - Alserkal Avenue Advertiser's Supervisor
Dejavu Studioz Producer
Weera Saad/Lester Wilfred Planner
Ashish Varghese - Production Manager Other Credits
Ali Mohammad, Khaled Amairy, Mohammad Kader Arabic Team
Mangojam Sound Studio
Description of Ambient execution:
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs had made art as the means of self-expression. With every piece, the child was trying to reach out to the world. Conversations, an exhibition of their paintings gave them a platform to establish a dialogue with the world, while giving an opportunity to the world to peep into theirs. Conversations came to life through a simple device placed next to each painting. People could listen to what the child had to say, and then record their response for the child to hear, thus completing the conversation. The theme lent itself easily into other persuasive communication channels such as the catalogue, invites, e-invites, ATM screen messages and web banners. Together, these media channels raised awareness and got people to the exhibition. The event garnered interest not just within art circles but also across the media, driving organizations to come forward in support. While all the paintings were sold, raising over 200,000 dirhams, the real reward went to the children who heard those invaluable words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children.
English Translation of Main Headlines:
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, an exhibition of their paintings gave them a platform to establish a dialogue with the world while giving an opportunity to the world to peep into theirs. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. The event raised over 200,000 dirhams while the invaluable words of encouragement proved to be the real reward for the children.