Name	Position	Company
Richard Nugent	Creative Director	Bates Pangulf
Prasanna Hegde	Creative Group Head	Bates Pangulf
Rajaram Ojha	Art Director	Bates Pangulf

To get new customers to sign up for Dubai First Credit Card as it offered enhanced protection against identity theft through Photo-ID.

To emphasize the importance of security against identity theft the mailer was delivered through courier service and our target audiences were asked to sign for the package as record of receipt. The mailer consisted of a letter where we thanked him/her for signing the courier form and stated the fact that we have all his/her details including the signature and how we can misuse it. We also said how easy it is to steal someone's identity and hence he/she should sign up with Dubai First Credit Card as it offered enhanced protection through Photo-ID.

The direct mailer was very well received. 4.5% of the target audience signed up for Dubai First credit card in the first three months.