Name	Position	Company
Dina Elhawary	Senior Copywriter	JWT Cairo
Moheb Mounier	Senior Art Director	JWT Cairo
Yasser Kotb	Senior Art Director	JWT Cairo
Ahmed Abdullah	Art Director	JWT Cairo
Ramzy Hussien	Production Manager	Bonus TP
Arafa Khairy	Production	Bonus TP

The Brief: Vodafone Egypt promoting responsible practices, introducing a "road safety campaign" encouraging truck drivers to wear headset if they needed to use their mobiles on the road knowing the psyche of the target ( drivers) the last thing we wanted to do is preach , we wanted the communication to appear home grown and extremely appealing

The Idea: Using an Egyptian insight (writing on back of cars) as a creative medium, where we would inscribe sentences with the same tone of voice using their own language encouraging drivers to wear the car kit headset

Truck & bus drivers in Egypt

Results: The First edition of 10,000 printed messages to sustain the whole summer season, ran out in the first 10 days. Moreover As we printed the second edition, the truck drivers started to make their own version of the messages.