Brand Experience & Activation

The Brand Experience & Activation award celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

A number of criteria will be considered during judging and weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results.

The same piece of work can be entered up to three times into Brand Experience & Activation. However, the same piece of work may only be entered once in ‘A. Sectors’.