Design

Celebrating visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding.

Judging Criteria

A number of criteria will be considered during judging and weighted as follows: 40% idea; 30% execution; 30% impact and results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant.