Direct

Celebrating response-driven and relationship-building creativity.

Entries will need to demonstrate the pursuit and application of meaningful results; that is work created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.

  • A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results
  • The same piece of work can be entered up to three times into Direct. However, the same piece of work may only be entered once in 'A. Sectors'.
Get the entry kit To see the full category listings

Top tips for entering

The 2018 Dubai Lynx entry kit contains all the information you need to enter work into the festival's awards, including tips, category information and much more.