Integrated

Celebrating campaigns that use multiple media platforms.

Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign, and should demonstrate how the different media complemented and built on each other to drive tangible business results and were instrumental to cultural change or integral in the achievement of brand purpose.

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Top tips for entering

The 2018 Dubai Lynx entry kit contains all the information you need to enter work into the festival's awards, including tips, category information and much more.