PR

Celebrating the creative use of reputation.

Entries will need to demonstrate innovative ideas that have sway; that is work that tangibly builds trust or engenders increased understanding between brands/organisations and their publics.

  • A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% results
  • The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in 'A. Sectors'.
Get the entry kit To see the full category listings

Top tips for entering

The 2018 Dubai Lynx entry kit contains all the information you need to enter work into the festival's awards, including tips, category information and much more.