Brand Experience & Activation

The Brand Experience & Activation award celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

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Entry criteria

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.The same piece of work can be entered up to three times in Creative Strategy.For Creative Strategy Lions the eligibility dates are 1 February 2017 - 29th February 2020 where the strategy being judged were first implemented within the eligibility period.