Creative Effectiveness

The Creative Effectiveness Lynx celebrates the measurable impact of creativity.

Entries should demonstrate how the work drove long-term tangible business results, was instrumental to cultural change or integral in the achievement of brand purpose

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at Dubai Lynx in 2017, 2018 or 2019.

The same piece of work can be entered up to three times in Creative Effectiveness.