Creative Effectiveness

Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. The same piece of work can only be entered once into Creative Effectiveness.


Eligibility Information & Dates

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at Dubai Lynx in 2017, 2018 or 2019.

The same piece of work can be entered up to three times in Creative Effectiveness.