COVID-19/Coronavirus

Dubai Lynx award-winning ideas should be celebrated, and we don’t think it’s an appropriate time for that right now.

We’re grateful to all of your teams who have already spent a great deal of time on this year’s awards and the event. Their efforts won’t go wasted.

Work from the 2020 festival will be judged at the 2021 festival. The Dubai Lynx Awards will be held in 2021 in Dubai and new dates will be announced shortly.

We look forward to celebrating and honouring the work – and bringing the community together again when the world will hopefully be a more stable and optimistic place.

We look forward to welcoming back the region’s top brands and the creative industries to celebrate the best of MENA’s creativity.

If you have any further queries related to Awards please get in touch awards@dubailynx.com.

Creative Strategy

The Creative Strategy Lynx celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. The jury will reward exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

Judging Criteria

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Lynx the eligibility dates are:
For 2020 work: 1 February 2018 - 29 February 2020
For 2021 work: 1 March 2020 – 14 February 2021
where the strategy being judged was first implemented within the eligibility period.