Creative Strategy

The Creative Strategy Lynx celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. The jury will reward exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

Judging Criteria

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy