Creative Strategy

The Creative Strategy Lynx celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries should demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

Entry criteria

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Lynx the eligibility dates are 1 January 2020 - 7 February 2023.
The strategy must have first been implemented within this eligibility period.

Information Deck Compulsory Material Guide

All entrants for the Creative Strategy Lynx are required to provide an information deck/PDF as the primary, compulsory material for judging. This gives you the chance to showcase all aspects of the strategy at every stage, providing all the detail required for judging.

See the Guide