Creative Strategy

The Creative Strategy Lynx celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Judging Criteria

Entries should demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.

The same piece of work can be entered up to three times in Creative Strategy.

For Creative Strategy Lynx the eligibility dates are as follows:
2020 work - 1 February 2019 - 29th February 2020.
2021 work - 1st March 2020 - 14th February 2021.

The strategy must have first been implemented within this eligibility period.

Information Deck Compulsory Material Guide

All entrants for the Creative Strategy Lynx are required to provide an information deck/PDF as the primary, compulsory material for judging. This gives you the chance to showcase all aspects of the strategy at every stage, providing all the detail required for judging.

See the Guide