The Design Lynx celebrate visual craftsmanship.

Entries should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.

Judging Criteria

A number of criteria will be considered during judging and weighted as follows: 40% idea; 40% execution; 20% results.

There is no overall limit to how many times the same piece of work can be entered into Design as long as the categories chosen are relevant. However, the same piece of work may only be entered up to three times in ‘D. Brand Environment & Experience Design’.