The Digital Lynx celebrates creativity which is online, social and enhanced by the digital environment.

That is work originating from online platforms and innovatively utilising associated technologies to deliver a brand message.

Judging Criteria

Criteria considered during judging will predominantly be the idea, execution and results.

There is no overall limit to how many times the same piece of work can be entered into Digital as long as the categories chosen are relevant. However, the same piece of work can be entered only once in section 'A. Digital: Sectors' and up to three times into ‘E. Social & Influencer’.