Direct

The Direct Lynx celebrates response-driven and relationship-building creativity.

Judging Criteria

Entries will need to demonstrate the pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action which produced measurable and meaningful results.

A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times into Direct. However, the same piece of work may only be entered once in ‘A. Sectors’.