Industry Craft

The Industry Craft Lynx celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.

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Judging Criteria

Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Criteria considered during judging will predominantly be the execution.

Single executions of Packaging, Print & Publishing and Outdoor should only be entered into the relevant category. However if they form part of a wider campaign they will be accepted into Brand Communication and Design.

For standard Print and Outdoor entries each execution constitutes one entry.

For all Outdoor & Print entries all executions must have run within the eligibility period.

For Packaging & Brand Communication & Design entries whole campaigns can be entered as one entry and 2/3 of the campaign must have run within the eligibility period.

There is no overall limit to how many times the same piece of work can be entered into Industry Craft.